Sr. Marketing Manager, Women’s Health

Intuitive•Sunnyvale, CA

22h

About The Position

The Sr. Marketing Manager will develop, drive, and support Intuitive’s U.S. Women’s Health marketing efforts, including Gynecology and Breast, under the direction and guidance of U.S. Clinical Marketing leaders. The role focuses on working with cross-functional leaders to develop the market for and grow procedures using the da Vinci Surgical System and related products, with particular emphasis on da Vinci 5 and SP. The manager will develop and coordinate strategic and tactical clinical marketing initiatives to drive procedure growth in the U.S. Women’s Health business. The position builds relationships with marketing and sales teams, external key opinion leaders and surgical society leaders, and internal stakeholders across marketing, training, clinical affairs, legal, regulatory, and Market Access/Health Economics. It leads integrated marketing strategies and plans, develops market insights and value messaging, evaluates campaign results and ROI, coordinates trade show and digital activities, and leads cross-functional programs. The manager is also expected to coach marketing colleagues, present to senior and executive leadership, and serve as an expert in Gynecology and Breast surgery. The position requires full-time hours and travel of up to 50%.

Requirements

12 or more years of marketing experience in a therapeutic medical device company is preferred.
Proven ability to align diverse teams and use influence marketing strategies to drive business impact.
Results-driven, self-directed, and able to work with minimal supervision.
Proven ability to solve open-ended problems and work cross-functionally to implement initiatives.
Excellent verbal and written communication, presentation, teambuilding, and relationship skills.
Bachelor’s degree required.
Proficiency with the MS Office Suite.
Must be available to work full-time hours.
Ability to travel up to 50%.

Nice To Haves

Marketing experience in a therapeutic medical device company (12 or more years preferred).
MBA or master’s degree.

Responsibilities

Lead development and execution of integrated marketing strategies to accelerate da Vinci adoption in Gynecology and Breast, with a focus on da Vinci 5 and SP.
Build and execute marketing and tactical plans and programs to achieve budgeted growth projections in key Women’s Health areas.
Develop qualitative and quantitative data and experiences to segment and understand markets, surgeons and their practices, the patient journey, and clinical procedure steps.
Use market knowledge to develop strategies, value messaging, collateral, tactics, and programs with demonstrated ROI.
Assess market trends and competition, and develop competitive differentiation.
Contribute to project and program budgets, resource allocation, and financial planning, using measured ROI to justify marketing channels and activities.
Work with key opinion leader surgeons to understand use of the da Vinci Surgical System and instruments and communicate their value proposition to other physicians.
Develop key opinion leaders by market segment and build relationships with surgical society members and leaders.
Coordinate trade show activities, digital and website development, and marketing campaign tracking; evaluate results and recommend future promotions.
Coach marketing colleagues in onboarding, marketing standards, and business acumen.
Lead cross-functional teams to deliver marketing projects and programs.
Deliver presentations to senior and executive Intuitive leadership.
Serve as a market expert in Gynecology and Breast surgery, using value propositions, approved claims, surgeon feedback, and sales input to support Intuitive’s growth.
Champion and embody Intuitive’s culture and expectations for success.
Establish strong relationships with marketing and sales teams, external key opinion leaders and surgical society leaders, and internal stakeholders across marketing, training, clinical affairs, legal, regulatory, and Market Access/Health Economics.