Sr. Marketing Manager, Women’s Health
About The Position
The Sr. Marketing Manager will develop, drive, and support Intuitive’s U.S. marketing efforts for Women’s Health, including Gynecology and Breast, with guidance from U.S. Clinical Marketing leaders. The role focuses on developing the market for and growing procedures using the da Vinci Surgical System and associated products, particularly da Vinci 5 and SP. It develops and coordinates strategic and tactical clinical marketing initiatives to drive procedure growth in the U.S. Women’s Health business. The position works closely with marketing and sales teams, external Key Opinion Leaders and surgical society leaders, and internal stakeholders across marketing, training, clinical affairs, legal, regulatory, and Market Access/Health Economics. It is remote, requires full-time hours, and may involve travel up to 50%.
Requirements
- 12 or more years of marketing experience in a therapeutic medical device company is preferred.
- Proven ability to align diverse teams and use influence-based marketing strategies to drive business impact.
- Results-driven, self-directed approach and ability to work with minimal supervision.
- Proven ability to solve open-ended problems and work cross-functionally to implement initiatives.
- Excellent verbal and written communication, presentation, teambuilding, and relationship skills.
- Bachelor’s degree required.
- Proficiency with the MS Office Suite.
- Availability to work full-time hours.
- Ability to travel up to 50%.
Nice To Haves
- MBA or master’s degree.
- 12 or more years of marketing experience in a therapeutic medical device company.
Responsibilities
- Lead development and execution of integrated marketing strategies to accelerate da Vinci adoption in Gynecology and Breast, focusing on da Vinci 5 and SP.
- Build and execute high-impact marketing and tactical plans and programs to achieve budgeted growth projections in key Women’s Health areas.
- Develop qualitative and quantitative data and experiences to segment and understand existing and new markets, surgeons, practices, patient journeys, and clinical procedure steps.
- Use market knowledge to develop strategies, value messaging, collateral, tactics, and programs with demonstrated return on investment.
- Assess market trends and competition and develop competitive differentiation.
- Contribute to project and program budgets, resource allocation, and financial planning, measuring return on investment across marketing and media channels.
- Work with Key Opinion Leader surgeons to understand use of the da Vinci Surgical System and instruments and communicate their value proposition to other physicians.
- Develop Key Opinion Leaders by market segment and strengthen Intuitive’s role as a preferred industry collaborator.
- Build relationships with society members and leaders to increase engagement and collaboration on congresses and guidelines.
- Coordinate trade show activities, digital and website development, marketing strategies, and campaign tracking; evaluate results and recommend future promotions.
- Coach marketing colleagues on onboarding, marketing standards, and business acumen in clinical, hospital, or academic settings.
- Lead cross-functional teams to deliver marketing projects and programs.
- Deliver presentations to senior and executive Intuitive leadership.
- Develop expertise in Gynecology and Breast surgery, applying value propositions, approved claims, surgeon feedback, and sales input to support Intuitive’s growth.
- Champion and embody Intuitive’s culture and individual expectations for success.
Benefits
- Market-competitive compensation package including base pay, incentives, benefits, and equity.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
