Sr. Marketing Manager - The Complex SLC

AEG Worldwide•Salt Lake, UT

26d

About The Position

The Sr. Marketing Manager is responsible for developing and executing marketing and promotional plans for shows, carrying out long-term marketing initiatives, and overseeing issues and risks that affect campaigns. The role works with artist managers, agents, marketing teams, talent buyers, and local and central leadership to create integrated plans that reach appropriate demographics and target customers for each show. It also oversees execution of best practices across email, social media, media buying, customer relationship management, and reporting. The position develops and manages show marketing budgets, advertising placements and settlements, and plans marketing spend with tour and regional leadership. In collaboration with digital media buying, partnerships, CRM, creative teams, agencies, and vendor partners, the Sr. Marketing Manager develops targeted digital plans, custom creative, and partnership activations. The role evaluates show performance by market and adjusts campaigns to changing market or competitive conditions, while overseeing publicity and promotional opportunities with artists and their representatives.

Requirements

Bachelor’s degree in Marketing, Business Communications, or a related field; an advanced degree is preferred.
6–8 years of related work experience.
Experience with media buying, digital media plans, and omni-channel digital marketing.
Experience with email, mobile, and digital marketing programs.
Experience sourcing and managing content development and publishing.
Experience and knowledge of the music industry.
Strong knowledge of data analysis and budgeting.
Strong knowledge of programmatic media and real-time bidding.
Strong knowledge of social media and online marketing initiatives and strategies.
In-depth knowledge of social media platforms and their participants, including Facebook, Twitter, Yelp, Google +Local, YouTube, Instagram, and Pinterest, and how platforms can be used in different scenarios.
Computer skills and knowledge of MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop, and WordPress.
Proficiency with Microsoft Office, including Outlook, Word, and Excel, and ability to learn required business systems.
Strong proficiency in content marketing theory and application.
Detail-oriented, with a high standard for quality and the ability to multitask and manage multiple campaigns and projects.
Creativity and documented immersion in social media.
Excellent interpersonal, written, and verbal communication skills.
Ability to effectively supervise and lead a productive team.
Ability to work across creative and analytical aspects of marketing and demonstrate that ideas are analytically sound.

Nice To Haves

Advanced degree.

Responsibilities

Develop and execute marketing and promotional plans for shows.
Develop and execute long-term marketing initiatives and oversee issues and risks affecting marketing campaigns.
Generate marketing budgets, book and account for advertising and media, and ensure funds are allocated to the correct partners.
Manage advertising settlements for each show.
Plan marketing spend with the national tour director, talent buyers, and regional marketing director.
Collaborate with digital media buying, partnerships, CRM, and creative teams to develop targeted digital marketing plans, custom creative, and partnership activations.
Evaluate show performance market-by-market and adjust plans to meet marketing strategy in response to changing market or competitive conditions.
Develop digital advertising plans and optimize campaigns to drive ticket sales.
Oversee publicity and advance press interviews, and secure and manage artist availability for promotions with management, labels, and public relations agencies.
Collaborate with agencies and vendor partners, including Ticketmaster and AXS, on marketing opportunities, product development, and efficiency improvements.
Oversee best-practice execution across email, social, media buying, CRM, and reporting.
Supervise and lead a productive team.