Sr. Marketing Manager - The Complex SLC

AEG Worldwide•Salt Lake City, UT

26d•$76,407 - $90,000

About The Position

The Sr. Marketing Manager is responsible for developing and executing marketing and promotional plans for shows, carrying out long-term marketing initiatives, and overseeing issues and risks that affect campaigns. The role works with artist managers, agents, marketing teams, talent buyers, and local and central leadership to develop integrated plans that reach the appropriate demographics and customers for each show. It also oversees best practices across email, social media, media buying, customer relationship management, and reporting. The position manages marketing budgets and advertising settlements, coordinates marketing spend and digital plans with internal teams and partners, and evaluates show performance market by market to optimize campaigns and ticket sales. It also oversees publicity and promotional press opportunities, manages artist availability for promotions, and collaborates with agencies and vendors such as Ticketmaster and AXS on marketing opportunities, product development, and efficiency improvements.

Requirements

Bachelor's degree in marketing, business communications, or a related field.
6–8 years of related work experience.
Experience with media buying, executing digital media plans, and omni-channel digital marketing.
Experience working with email, mobile, and digital marketing programs.
Experience sourcing and managing content development and publishing.
Experience and knowledge of the music industry.
Strong knowledge of data analysis and budgeting.
Strong knowledge of programmatic media and real-time bidding.
Strong knowledge of social media and online marketing initiatives and strategies.
In-depth knowledge of social media platforms and their participants, including Facebook, Twitter, Yelp, Google +Local, YouTube, Instagram, and Pinterest, and how each platform can be deployed in different scenarios.
Computer proficiency and knowledge of MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop, and WordPress.
Proficiency with Microsoft Office, including Outlook, Word, and Excel, and ability to learn required business systems.
Strong proficiency in content marketing theory and application.
Detail-oriented, with high quality standards and the ability to multitask and manage multiple campaigns and projects.
Creativity and documented immersion in social media.
Excellent interpersonal, written, and verbal communication skills.
Ability to move between the creative and analytical sides of marketing and demonstrate that ideas are analytically sound.

Nice To Haves

Advanced degree preferred.

Responsibilities

Develop and execute marketing and promotional plans for shows and long-term marketing initiatives.
Oversee issues and risks affecting marketing campaigns.
Generate marketing budgets, book and account for advertising and media, allocate funds to appropriate partners, and manage advertising settlements for each show.
Work with the national tour director, talent buyers, and regional marketing director to plan marketing spend.
Coordinate with digital media buying, partnerships, CRM, and creative teams to develop digital marketing plans for targeted audiences, custom creative, and partnership activations.
Evaluate show performance market by market and adjust plans to meet strategy as market or competitive conditions change.
Develop digital advertising plans and optimize campaigns to drive ticket sales.
Oversee publicity and advance press interviews, and secure and manage artist availability for promotions with management, labels, and public relations agencies.
Collaborate with agencies and vendor partners, including Ticketmaster and AXS, on marketing opportunities, product development, and improving efficiencies.
Supervise and lead a productive team.