Sr. Marketing Manager, Outreach
About The Position
The Sr. Marketing Manager, Outreach is a field-based marketing leader responsible for accelerating da Vinci procedure growth within an assigned region. In partnership with Sales leadership and customer stakeholders, the role develops and executes localized market development strategies to activate customers, expand referral networks, increase patient awareness, and accelerate adoption of da Vinci surgery. As the region’s primary marketing partner, this position translates national marketing strategy into locally executed plans that drive customer activation and measurable business growth. The role supports priority health systems and hospitals, maintains regular customer engagement across the region, and coordinates marketing activity with Sales, clinicians, hospital teams, and other stakeholders. The position leads customer and referring-provider education, surgeon outcome profiles and customer success stories, localized campaigns, digital resources, and referral-awareness initiatives. It monitors activation milestones, referral engagement, and commercial KPIs, using customer insights and market data to identify opportunities and continuously improve regional strategies. The role requires residence within the assigned geographic region and approximately 75% travel throughout that region. The position is remote, with onsite attendance when requested by the leader.
Requirements
- Bachelor’s degree in Marketing, Healthcare Administration, Business, or a related field.
- At least 8 years of experience in provider outreach, physician relations, healthcare marketing, pharmaceutical sales, medical device sales, hospital business development, or related commercial healthcare work.
- Demonstrated success building relationships with hospitals, physicians, and healthcare executives.
- Experience developing and executing regional growth strategies.
- Experience partnering cross-functionally with Sales, Marketing, and Clinical teams.
- Strong understanding of healthcare provider engagement and referral development.
- Ability to analyze market data and translate insights into actionable strategies.
- Experience supporting physician outreach, hospital marketing, or healthcare business development initiatives.
- Experience working with integrated delivery networks (IDNs) and complex health systems.
- Knowledge of digital marketing, customer activation strategies, social media, and website optimization.
- Experience planning and executing educational events and customer engagement initiatives.
- Must reside within the assigned geographic region.
- Ability to travel approximately 75% throughout the assigned region.
- Willingness to work collaboratively across Sales, Marketing, and Commercial organizations to execute regional business priorities.
Nice To Haves
- Master’s degree.
Responsibilities
- Serve as the primary outreach liaison for the assigned region, aligning Marketing, Sales, and customer stakeholders to support consistent execution and commercial growth.
- Develop and execute annual regional market development plans aligned with commercial priorities, customer activation strategies, marketing resources, and procedure growth objectives.
- Provide strategic market development support to priority health systems and hospitals as the dedicated field-based marketing partner for the region.
- Partner with Sales leadership to analyze market opportunities, prioritize hospitals, surgeons, and accounts, and develop localized strategies to accelerate adoption and growth.
- Translate national marketing strategies into localized execution plans that drive customer activation and measurable business impact.
- Maintain a strong field presence through regular engagement with customers and regional stakeholders.
- Lead referring-physician education events and other market development initiatives that strengthen referral generation and customer engagement.
- Partner with hospital marketing, physician outreach, business development teams, and surgeon practices to develop and execute localized customer activation plans.
- Build and maintain relationships with surgeons, physician outreach teams, hospital marketing leaders, service line administrators, and executive stakeholders.
- Lead development of surgeon outcome profiles, customer success stories, and other marketing assets that support customer engagement and showcase clinical excellence.
- Partner with customers to activate localized marketing campaigns, digital resources, websites, social media, and referral-awareness initiatives aligned with the national da Vinci brand.
- Monitor customer activation against defined milestones and regional objectives, measuring referral-event performance and commercial impact using data-driven KPIs.
- Synthesize Voice of Customer insights, market trends, and commercial feedback to identify opportunities, address barriers, and optimize market development strategies.
- Develop expertise in healthcare market dynamics, referral behavior, customer activation strategies, and Intuitive’s commercial priorities.
- Use approved claims, customer insights, competitive intelligence, and commercial feedback to support da Vinci surgery adoption and Intuitive’s market position.
- Represent Intuitive by championing its culture, values, collaboration, innovation, accountability, and customer-first mindset.
Benefits
- Market-competitive compensation package including base pay, incentives, benefits, and equity.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
