Sr. Marketing Manager, Outreach

Intuitive•Chicago, IL

About The Position

The Sr. Marketing Manager, Outreach is the dedicated field-based marketing leader for an assigned region, responsible for accelerating da Vinci procedure growth. Working closely with Sales leadership and customer stakeholders, the role develops and executes localized market development strategies to activate customers, expand referral networks, increase patient awareness, and accelerate adoption of da Vinci surgery. The position serves as the region’s primary marketing partner, translating national marketing strategy into localized execution that supports customer activation and measurable business growth. The role develops regional plans, identifies growth opportunities using customer insights and market data, and leads established marketing initiatives such as patient and referring-provider education, physician locator activation, surgeon outcome profiles, customer marketing programs, and regional awareness campaigns. It builds relationships with surgeons, referring providers, physician outreach teams, hospital marketing leaders, service line administrators, and Sales leadership. The position monitors customer activation and business impact using milestones, referral engagement, and performance indicators, then optimizes strategies based on market insights. The role requires residence within the assigned geographic region and approximately 75% travel throughout that region. Intuitive and/or its customers may require current proof of vaccination against certain diseases, including COVID-19. The position may be filled at a different job level depending on business needs and the selected candidate’s experience, knowledge, and skills. Compensation is based on job level and qualifications; the posting notes that target base compensation ranges are listed but provides no range in the supplied text.

Requirements

Bachelor’s degree in Marketing, Healthcare Administration, Business, or a related field.
At least 8 years of provider outreach, physician relations, healthcare marketing, pharmaceutical sales, medical device sales, hospital business development, or related commercial healthcare experience.
Demonstrated success building relationships with hospitals, physicians, and healthcare executives.
Experience developing and executing regional growth strategies.
Experience partnering cross-functionally with Sales, Marketing, and Clinical teams.
Strong understanding of healthcare provider engagement and referral development.
Ability to analyze market data and translate insights into actionable strategies.
Experience supporting physician outreach, hospital marketing, or healthcare business development initiatives.
Must reside within the assigned geographic region.
Ability to travel approximately 75% throughout the assigned region.
Willingness to collaborate across Sales, Marketing, and Commercial organizations to execute regional business priorities.

Nice To Haves

Master’s degree.
Experience working with integrated delivery networks (IDNs) and complex health systems.
Knowledge of digital marketing, customer activation strategies, social media, and website optimization.
Experience planning and executing educational events and customer engagement initiatives.

Responsibilities

Serve as the primary outreach liaison for the assigned region, aligning Marketing, Sales, and customer stakeholders.
Develop and execute annual regional market development plans aligned with commercial priorities, customer activation strategies, marketing resources, and procedure-growth objectives.
Provide strategic market development support to priority health systems and hospitals as the dedicated field-based marketing partner for the region.
Partner with Sales leadership to analyze market opportunities, prioritize hospitals, surgeons, and accounts, and develop localized strategies and initiatives that accelerate procedure adoption and customer growth.
Translate national marketing strategies into localized execution plans that support customer activation and measurable business impact.
Maintain a strong field presence through regular engagement with customers and key regional stakeholders.
Lead referring-physician education events and other initiatives that strengthen referral generation and customer engagement.
Partner with hospital marketing, physician outreach, business development teams, and surgeon practices to develop and execute localized customer activation plans.
Build and maintain trusted relationships with surgeons, referring providers, physician outreach teams, hospital marketing leaders, service line administrators, and executive stakeholders.
Lead development of surgeon outcome profiles, customer success stories, and other marketing assets that showcase clinical excellence and strengthen customer engagement.
Partner with customers to activate localized marketing campaigns, digital resources, websites, social media, and referral-awareness initiatives aligned with the national da Vinci brand.
Monitor customer activation against milestones and regional objectives, measuring referral-event performance and commercial impact with data-driven KPIs.
Synthesize Voice of Customer insights, market trends, and commercial feedback to identify opportunities, address barriers, and optimize market development strategies.
Develop expertise in healthcare market dynamics, referral behavior, customer activation strategies, and Intuitive’s commercial priorities.
Use approved claims, customer insights, competitive intelligence, and commercial feedback to support da Vinci surgery adoption and Intuitive’s market position.
Represent Intuitive by championing its culture, values, collaboration, innovation, accountability, and customer-first mindset.