Sr. Marketing Manager, Outreach

Intuitive•Sunnyvale, CA

About The Position

The Sr. Marketing Manager, Outreach is the dedicated field-based marketing leader for an assigned region, responsible for accelerating da Vinci procedure growth. Working with Sales leadership and customer stakeholders, the role develops and executes localized market development strategies to activate customers, expand referral networks, increase patient awareness, and accelerate adoption of da Vinci surgery. The position serves as the region’s primary marketing partner, translating national marketing strategy into localized execution that supports customer activation and measurable business growth. The role develops annual regional market development plans; identifies and prioritizes growth opportunities using customer insights and market data; and coordinates initiatives with surgeons, referring providers, physician outreach teams, hospital marketing leads, service line administrators, and sales leadership. It leads customer and referring-provider education, surgeon outcome profiles, customer success stories, localized campaigns, digital resources, and regional awareness initiatives. The manager monitors activation milestones, referral engagement, and commercial impact using KPIs, and continuously adjusts strategies based on market insights and customer feedback. The position requires residence within the assigned geographic region and approximately 75% travel throughout that region. Intuitive or its customers may require current proof of vaccination against certain diseases, including COVID-19. Compensation includes base pay, incentives, benefits, and equity; the posting states that target base compensation ranges are listed, but does not provide figures in the supplied text.

Requirements

Bachelor’s degree in Marketing, Healthcare Administration, Business, or a related field.
8+ years of provider outreach, physician relations, healthcare marketing, pharmaceutical sales, medical device sales, hospital business development, or related commercial healthcare experience.
Demonstrated success building relationships with hospitals, physicians, and healthcare executives.
Experience developing and executing regional growth strategies.
Experience partnering cross-functionally with Sales, Marketing, and Clinical teams.
Strong understanding of healthcare provider engagement and referral development.
Ability to analyze market data and translate insights into actionable strategies.
Experience supporting physician outreach, hospital marketing, or healthcare business development initiatives.
Experience working with integrated delivery networks (IDNs) and complex health systems.
Knowledge of digital marketing, customer activation strategies, social media, and website optimization.
Experience planning and executing educational events and customer engagement initiatives.
Must reside within the assigned geographic region.
Ability to travel approximately 75% throughout the assigned region.
Willingness to work collaboratively across Sales, Marketing, and Commercial organizations to execute regional business priorities.

Nice To Haves

Master’s degree preferred.

Responsibilities

Serve as the primary outreach liaison for the assigned region, aligning Marketing, Sales, and customer stakeholders.
Develop and execute annual regional market development plans aligned with commercial priorities, customer activation strategies, resources, and measurable procedure-growth objectives.
Provide strategic market development support to priority health systems and hospitals as the dedicated field-based marketing partner.
Partner with Sales leadership to analyze market opportunities, prioritize hospitals, surgeons, and accounts, and develop localized growth strategies.
Translate national marketing strategies into localized execution plans that drive customer activation and measurable business impact.
Maintain a strong field presence through regular engagement with customers and regional stakeholders.
Lead referring-physician education events and other initiatives that strengthen referral generation and customer engagement.
Partner with hospital marketing, physician outreach, business development teams, and surgeon practices to develop and execute localized customer activation plans.
Build and maintain relationships with surgeons, physician outreach teams, hospital marketing leaders, service line administrators, and executive stakeholders.
Develop surgeon outcome profiles, customer success stories, and other marketing assets that support customer engagement and showcase clinical excellence.
Partner with customers to activate localized marketing campaigns, digital resources, websites, social media, and referral-awareness initiatives aligned with the national da Vinci brand.
Monitor customer activation milestones and regional objectives, measuring referral-event performance and commercial impact through data-driven KPIs.
Synthesize Voice of Customer insights, market trends, and commercial feedback to identify opportunities, address barriers, and optimize strategies.
Use approved claims, customer insights, competitive intelligence, and commercial feedback to support adoption of da Vinci surgery and Intuitive’s market position.
Develop expertise in healthcare market dynamics, referral behavior, customer activation strategies, and Intuitive’s commercial priorities.
Represent Intuitive by championing its culture, values, collaboration, innovation, accountability, and customer-first mindset.