Sr. Marketing Communications Manager

Fortive • Irvine, CA

1d

About The Position

We are seeking a strategic, senior-level Marketing Communications Manager to lead the development and execution of multi-channel marketing campaigns in the healthcare or medical device space. The role builds cohesive, end-to-end campaigns across print, digital, social, and event channels, ensuring consistent messaging, maximizing engagement, and driving measurable business impact. The manager supports Global Commercial Marketing and cross-functional initiatives, including KOM sales meeting event planning.

Requirements

• Bachelor’s degree in Marketing, Marketing Communications, a related field such as advertising, or equivalent experience.
• At least 5 years of experience in integrated marketing, communications, campaign management, or related marketing roles.
• Demonstrated experience planning and executing end-to-end marketing campaigns across omni-channel platforms, including digital, social, email, and events.
• Strong marketing foundation, including experience in brand strategy, content development, and campaign performance optimization.
• Proven ability to partner with external creative agencies and internal product managers to deliver impactful campaigns.

Nice To Haves

• Prior experience in the medical device, healthcare, or life sciences industry is strongly preferred.
• Experience with marketing automation and CRM tools.
• Familiarity with analytics and campaign performance tools.
• Experience working with agencies or managing external partners.
• Familiarity with Ad Promo and MLR processes.

Responsibilities

• Develop and lead integrated marketing campaigns aligned with business objectives and product priorities.
• Build omni-channel campaign strategies spanning digital, social, print, and event marketing.
• Ensure consistent messaging and brand alignment across channels and touchpoints.
• Manage campaign timelines, deliverables, and cross-functional coordination.
• Oversee development of print materials, including brochures, sales collateral, and tradeshow assets.
• Lead digital execution, including email campaigns, landing pages, and online and print promotions.
• Partner with creative teams to produce high-quality assets across formats.
• Align social media strategy with broader campaign initiatives and repurpose content across channels to maximize reach and engagement.
• Partner with product marketing, sales, clinical education, and leadership teams to align messaging and campaign priorities.
• Work with external vendors and agencies as needed.
• Ensure a consistent brand presence and messaging across all events.
• Deliver regular performance reporting with insights, trends, and actionable recommendations.
• Establish benchmarks and conduct A/B testing to improve campaign effectiveness.
• Measure marketing initiative ROI to inform future marketing communications decisions.
• Provide post-campaign analysis and executive summaries linking marketing performance to MQL impact.
• Perform other tasks as assigned to support Global Commercial Marketing and cross-functional initiatives, including KOM sales meeting event planning.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior