(Sr.) Manager, Marketing Communications & DTC

d04444ef-3464-49c4-81aa-2d3eeb7dfc39•Remote, US,

2d•Remote

About The Position

The Marketing Manager/Senior Marketing Manager, Marketing Communications and DTC will develop and execute integrated marketing programs that elevate brand awareness, engage key stakeholders, and support commercial objectives. The role leads social media strategy, content development, and digital marketing campaigns, and supports direct-to-consumer initiatives. It brings Humacyte’s science and products to life through compelling storytelling and data-driven marketing for healthcare professional, patient, caregiver, investor, and public audiences. Working cross-functionally with Commercial, Medical Affairs, Regulatory, Market Access, Product Marketing, and Corporate Communications teams, the position develops audience-focused campaigns and content that educate, inspire, and drive engagement. The role supports social media strategy and management, content development, DTC marketing, digital advertising, public relations, and compliant marketing review and implementation. It also manages agency partners, media budgets, and project timelines. The position is based in Durham, North Carolina, and is fully remote. Humacyte develops and manufactures acellular tissues and bioengineered human tissues for medical applications. The company’s ATEV portfolio includes an initial product approved for vascular trauma repair, with other applications in late-stage clinical trials and additional preclinical development underway.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.
Manager level: 4–6+ years of experience in biotechnology, biologics, pharmaceutical, medical device, or healthcare marketing; Senior Manager level: 6–10+ years.
Demonstrated success leading social media strategy, content development, and digital marketing campaigns.
Experience managing agencies, creative vendors, and marketing budgets.
Working knowledge of SEO, SEM, digital advertising platforms, web analytics, CRM systems, and social media management tools.
Strong project management and organizational skills, with the ability to manage multiple priorities.
Excellent communication and interpersonal skills.
Ability to work in a fast-paced team environment with fluctuating priorities and collaborate across functions.
Strong organizational and time-management skills, including the ability to set priorities in a timely manner.
Flexibility and adaptability.
Self-motivation, organization, critical thinking, and solid interpersonal and business communication skills.
Positive, roll-up-the-sleeves attitude and optimistic outlook.
Ability to represent the organization in a positive and highly professional manner.

Nice To Haves

Experience supporting commercial product launches and growth-stage healthcare organizations.
Experience operating in highly regulated healthcare environments.
Familiarity with patient engagement, disease awareness, and/or direct-to-consumer healthcare marketing initiatives.

Responsibilities

Develop and execute social media strategy across LinkedIn, X, Facebook, Instagram, and emerging platforms.
Build annual and quarterly social media content plans aligned with corporate, commercial, educational, and awareness objectives.
Monitor social media performance and audience engagement, report results, and recommend optimizations.
Coordinate timely social content with internal stakeholders for clinical milestones, conferences, product initiatives, disease awareness campaigns, and corporate news.
Manage social media publishing and listening platforms and maintain editorial calendars.
Oversee agency support for social content development.
Lead creation of content for digital and traditional channels, including social media, websites, blogs, infographics, videos, email campaigns, presentations, patient stories, and thought leadership materials.
Translate complex scientific, clinical, and healthcare information into accessible content appropriate for different audiences.
Collaborate with subject matter experts and external agencies to develop compelling content aligned with brand standards and regulatory requirements.
Support congresses, speaker programs, awareness campaigns, and commercial initiatives with targeted content assets.
Support development and execution of future DTC marketing strategies and patient engagement programs.
Help plan and implement patient-focused education and awareness initiatives across digital channels.
Coordinate with external agencies, creative partners, and media vendors to execute DTC campaigns.
Contribute to patient journey mapping, audience segmentation, and campaign optimization.
Develop and manage multichannel digital marketing campaigns, including paid social, display advertising, SEM, retargeting, and email marketing.
Support website strategy, SEO, content optimization, and user experience initiatives.
Analyze campaign performance and digital metrics to inform future strategy and investment decisions.
Manage agency partners, media budgets, and project timelines to support successful campaign execution.
Support corporate communications and public relations, including press releases, media monitoring, award submissions, executive visibility, and thought leadership programs.
Assist with promotion of company milestones, scientific publications, clinical data presentations, and conference participation.
Partner with Commercial, Medical Affairs, Regulatory Affairs, Market Access, and Corporate Communications to develop aligned messaging and campaigns.
Ensure promotional materials comply with applicable regulatory, legal, and company requirements.
Manage marketing projects through review, approval, and implementation processes.
Maintain knowledge of industry trends, competitive activity, and healthcare marketing best practices.
Perform other duties as assigned.