Sr. Marketing Communications Manager

Fortive • Irvine, CA

2d

About The Position

Fortive/ASP is seeking a strategic, senior-level Marketing Communications Manager to develop and execute integrated, end-to-end marketing campaigns across print, digital, social, and event channels in the healthcare or medical device space. The role combines strategic planning and hands-on execution to ensure consistent messaging, maximize engagement, and drive measurable business impact. The manager partners with internal teams and external agencies, oversees campaign and brand delivery, and uses performance insights to improve marketing communications and connect results to MQL impact. Additional duties include supporting Global Commercial Marketing and cross-functional initiatives, including KOM sales meeting event planning.

Requirements

• Bachelor’s degree in Marketing, Marketing Communications, or a related field such as advertising, or equivalent experience.
• At least 5 years of experience in integrated marketing, communications, campaign management, or related marketing roles.
• Demonstrated experience planning and executing end-to-end marketing campaigns across omnichannel platforms, including digital, social, email, and events.
• Strong marketing foundation, including experience in brand strategy, content development, and campaign performance optimization.
• Proven ability to partner with external creative agencies and internal product managers to deliver impactful campaigns.

Nice To Haves

• Prior experience in the medical device, healthcare, or life sciences industry is strongly preferred.
• Experience with marketing automation and CRM tools.
• Familiarity with analytics and campaign performance tools.
• Experience working with agencies or managing external partners.
• Familiarity with Ad Promo and MLR processes.

Responsibilities

• Develop and lead integrated marketing campaigns aligned with business objectives and product priorities.
• Build omnichannel campaign strategies across digital, social, print, and event marketing.
• Ensure consistent messaging and brand alignment across channels and touchpoints.
• Manage campaign timelines, deliverables, and cross-functional coordination.
• Oversee print materials such as brochures, sales collateral, and tradeshow assets.
• Lead digital execution, including email campaigns, landing pages, and online and print promotions.
• Partner with creative teams to produce high-quality assets in multiple formats.
• Align social media strategy with broader campaign initiatives and repurpose content across channels to maximize reach and engagement.
• Partner with product marketing, sales, clinical education, and leadership teams to align messaging and campaign priorities.
• Work with external vendors and agencies as needed.
• Ensure a consistent brand presence and messaging across events.
• Deliver regular performance reporting with insights, trends, and actionable recommendations.
• Establish benchmarks and conduct A/B testing to improve campaign effectiveness.
• Measure marketing initiative ROI and use results to inform future marketing communications decisions.
• Provide post-campaign analysis and executive summaries that connect marketing performance to MQL impact.
• Perform other assigned tasks supporting Global Commercial Marketing and cross-functional initiatives, including KOM sales meeting event planning.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior