Sr Market Insight Manager

AspenTech•Houston, TX

10d

About The Position

AspenTech is seeking a leader to drive market research for its industrial software business. The role leads efforts to understand market dynamics and customer needs across AspenTech’s core industrial software markets. It designs and executes market research programs that inform product strategy, go-to-market decisions, and business development priorities, translating complex research into actionable recommendations for product, marketing, sales, and strategy teams.

Requirements

Bachelor’s degree in Economics, Business, Engineering, or a related field.
10+ years of experience in market research, competitive intelligence, strategic marketing, product marketing, management consulting, or business strategy in high-tech industries.
Exceptional analytical skills and the ability to synthesize complex, ambiguous information into clear insights and recommendations.
Outstanding written and oral communication skills, including strong executive presentation capabilities.
Proven ability to think strategically while executing tactically.
Experience working with highly technical products and customers.
Track record of influencing product and go-to-market strategy through research insights.

Nice To Haves

MBA or advanced technical degree.

Responsibilities

Develop methodologies to assess market size and opportunity using industry data and customer input.
Identify potential new-logo targets in emerging markets to support business development priorities.
Analyze market dynamics across traditional and emerging industrial software markets.
Synthesize research findings into actionable insights for product, marketing, and sales strategy.
Design and execute qualitative and quantitative research to understand customer pain points, needs, and decision criteria.
Conduct in-depth interviews with engineers, enterprise buyers, and technical evaluators to inform product roadmaps and positioning.
Lead Voice of Customer programs, including customer, expert, and executive surveys and interviews.
Identify customer profiles and frameworks for understanding customer maturity and readiness for new solutions.
Identify and prioritize industry verticals and segments with the highest near-term potential.
Assess technology trends, industry developments, and dynamics that affect commercial opportunities.
Partner with product and strategy teams to identify opportunities and adjacencies.
Monitor competitor product roadmaps, pricing strategies, go-to-market motions, partnerships, acquisitions, financial performance, and organizational changes.
Provide strategic recommendations to differentiate products and strengthen market positioning.