Market Insight Analyst - TG

Topgolf • Dallas, TX

5d

About The Position

The Marketing Insights Analyst helps Topgolf understand its Players, including who they are, how they behave, and how to exceed their expectations. The role uncovers actionable insights from data and supports cross-functional teams with strategic decision-making rooted in Player-centric thinking.

The analyst works with teams across Marketing, Operations, and Experience & Games Design, synthesizing research, guest feedback, CRM data, third-party analytics, and other sources. The role also analyzes consumer, business, and macroeconomic trends; develops dashboards and reports for self-serve access to Player insights; and communicates findings as clear, engaging narratives and strategic recommendations.

Requirements

• 1–3 years of professional experience in marketing analytics, consumer insights, market research, or a related analytical field.
• Experience creating dashboards using a variety of data aggregation and visualization tools.
• Ability to synthesize data from multiple sources, such as CRM, survey, and third-party datasets, into clear conclusions.
• Strong communication and storytelling skills, with the ability to present findings to stakeholders at all levels.
• Collaborative approach and comfort working across Marketing, Operations, and Experience teams.

Responsibilities

• Partner with cross-functional teams in Marketing, Operations, and Experience & Games Design to identify business questions and insight needs.
• Synthesize primary research, guest feedback, CRM data, and third-party analytics to inform marketing and product strategies.
• Collect, mine, and analyze consumer, business, and macroeconomic trends to address ad hoc questions.
• Build and maintain intuitive dashboards and reports that enable self-serve access to Player insights across the organization.
• Present insights to stakeholders in a clear, visual, and engaging manner.
• Analyze visitor behavior patterns and trends, and forecast the impact of changes to the Player experience.
• Translate data into compelling narratives and strategic recommendations that drive business impact.

Benefits

• Free play and half-price food.
• Health insurance.
• Dental insurance.
• Vision insurance.
• 401(k) team member match.
• Free mental well-being platform, for those who qualify.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed