Market Insight Analyst - TG

Topgolf•Dallas, TX

About The Position

The Marketing Insights Analyst helps Topgolf understand its Players, including who they are, how they behave, and how Topgolf can exceed their expectations. The role uncovers actionable insights from data and supports cross-functional teams with strategic decision-making rooted in Player-centric thinking. The analyst partners with Marketing, Operations, and Experience & Games Design teams to identify business questions and insight needs. They synthesize primary research, guest feedback, CRM data, and third-party analytics; analyze consumer, business, and macroeconomic trends; and develop dashboards and reports that give teams self-serve access to Player insights. They present findings clearly and engagingly, analyze visitor behavior, forecast the impact of changes to the Player experience, and turn data into narratives and recommendations that drive business impact.

Requirements

1–3 years of professional experience in marketing analytics, consumer insights, market research, or a related analytical field.
Experience creating dashboards using a variety of data aggregation and visualization tools.
Ability to synthesize data from multiple sources, such as CRM, survey, and third-party datasets, into clear conclusions.
Strong communication and storytelling skills, including the ability to present findings to stakeholders at all levels.
Collaborative approach and comfort working across Marketing, Operations, and Experience teams.

Responsibilities

Partner with Marketing, Operations, and Experience & Games Design teams to identify key business questions and insight needs.
Synthesize insights from primary research, guest feedback, CRM data, and third-party analytics to inform marketing and product strategies.
Collect, mine, and analyze consumer, business, and macroeconomic trends to address ad hoc questions.
Build and maintain intuitive dashboards and reports that enable self-serve access to Player insights across the organization.
Present insights to stakeholders in a clear, visual, and engaging manner.
Analyze visitor behavior patterns and trends, and forecast the impact of changes to the Player experience.
Translate data into compelling narratives and strategic recommendations that drive business impact.