Sr. Manager, Talent & Entertainment - Global HOKA

Deckers Brands • Washington, DC

1d • $122,300 - $165,000 • Remote

About The Position

The Sr. Manager, Talent & Entertainment for Global HOKA Brand Communications leads strategy at the intersection of running, entertainment, culture, and commercial performance. The role builds authentic credibility in running and strengthens HOKA’s cultural relevance, storytelling, global brand heat, audience reach, and consumer demand by connecting sport, entertainment, and culture. It owns the strategy, identification, and activation of a global talent ecosystem that includes celebrities, running ambassadors, lifestyle and performance creators, fitness influencers, and entertainment talent.

As a steward of the brand voice, the position develops an integrated brand ambassador program and lasting relationships with ambassadors, agents, agencies, creators, and entertainment partners. It works with global, regional, and local teams to contribute to campaigns, lead high-impact activations, and support authentic brand presence across entertainment and running culture. The role collaborates across Global Brand Communications, Global Brand Integrated Marketing, North America Marketing, Sports Marketing, Creative, Operations, Retail, and Legal.

The position also manages and mentors direct reports, coordinates talent logistics and product needs, oversees budget forecasting, and develops measurement frameworks for talent-led marketing. It uses results and insights to guide talent selection, campaign investment, and brand strategy. The position is remote in the US, with Los Angeles or New York preferred, and requires the ability to work Pacific Time hours. Applicants must reside in one of the listed approved states.

Requirements

• Bachelor’s degree or above.
• 8+ years of experience within a global organization in entertainment marketing and/or talent management.
• Experience managing or partnering closely with legal, public relations, talent, entertainment, and/or creative agencies.
• Ability to build authentic relationships and earn trust with artists, talent representatives, stylists, creators, media, and entertainment industry partners.
• Demonstrated experience executing complex, multi-territory contracts and negotiating usage rights.
• Understanding of how to connect cultural partnerships and brand integrations with retail, wholesale, and other commercial opportunities.
• Experience supporting or leading high-profile global brand, music, entertainment, and/or consumer events.
• Strategic thinking, effective leadership, strong project management, and ability to analyze information, draw conclusions, and recommend improvements.
• Clear, confident communication with leadership, management, agencies, talent partners, and cross-functional teams, including the ability to present complex ideas and recommendations effectively.
• Excellent interpersonal, organizational, written, and verbal communication skills and a data-driven, insights-led approach.
• Ability to balance competing priorities and deadlines in complex global organizations while remaining collaborative, energetic, and solutions-oriented.
• Sound independent judgment, accountability for results, and ability to maintain high-quality work under demanding timelines.
• Budget management experience and comfort with financial forecasting and reconciliation across markets.
• Proficiency in Microsoft Office, including Outlook, Word, Excel, and PowerPoint.
• Ability to work Pacific Time hours.
• Applicants must reside in Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, or Washington.

Nice To Haves

• Experience in sportswear, footwear, lifestyle or consumer brands, or an agency environment.
• Knowledge of footwear, performance running, and/or an active lifestyle.
• Strong knowledge of and enthusiasm for pop culture, music, fashion, and evolving cultural and industry trends.

Responsibilities

• Lead HOKA’s global talent architecture for ambassadors, influencers, creators, and entertainment talent in support of global brand priorities.
• Integrate talent and ambassador storytelling into global product launches and marketing campaigns.
• Shape talent strategy for Global Brand events, including concept development, planning, creative collateral needs, staffing, and outreach.
• Strengthen brand recognition and cultural relevance through product placement, entertainment integrations, industry events, consumer experiences, and other global cultural platforms.
• Connect global strategies with regional and local execution teams by establishing scalable frameworks and best practices.
• Partner with Global PR, Social, Global Brand Integrated Marketing, Retail, Creative, and Legal to maximize the impact and ROI of talent-led content across paid, owned, earned, and retail channels.
• Build a diverse talent pipeline of running advocates, lifestyle creators, musicians, and cultural tastemakers; support contracts, usage rights, product seeding, and budget forecasting.
• Lead talent logistics for events, activations, and campaign commitments, including call sheets, hospitality, itineraries, and agency coordination.
• Develop and lead a multi-tiered brand ambassador strategy, maintain relationships with ambassadors and agents, and help regional teams establish local programs.
• Oversee product forecasting, ordering, inventory, and seasonal requirements for global campaigns, collaborations, innovation stories, and large-scale product seeding with PR and Social.
• Maintain knowledge of HOKA products, target consumers, and audience segmentation to help match products with relevant voices and communities.
• Manage and mentor direct reports, providing coaching, feedback, and professional development while establishing priorities, workflows, and best practices.
• Develop a global measurement framework for entertainment, ambassador, influencer, and creator marketing, tracking brand heat, earned media value, engagement quality, sentiment, share of voice, traffic, search uplift, conversion, and sell-through contribution.
• Use data and insights to inform talent selection, campaign investment, and brand strategy.
• Travel with talent to events, activations, and campaign shoots as needed to represent and support Global Brand Communications.

Benefits

• Competitive compensation programs and bonuses.
• Financial planning and wellbeing plans to protect income, pay expenses, and invest in the future.
• Time-away-from-work plans supporting family needs, health, and recharging.
• Employee discounts and community-based programs.
• Personal and professional development opportunities and support.
• Comprehensive health and wellness programs and offerings.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior