Sr Manager, Social Media

Eigen Development•Las Vegas, NV

10d•Hybrid

About The Position

Shift4 is seeking a strategic, creative, and data-driven Social Media Sr Manager to own and elevate our social media presence. This role will lead the development and execution of a comprehensive social media strategy that strengthens brand awareness, drives engagement, and supports business growth across key audiences. The ideal candidate will be a strategist, storyteller, and community builder who can transform complex products into compelling narratives and thrive in a fast-paced, high-impact environment.

Requirements

Bachelor's degree in Marketing, Communications, or a related field.
Proven experience as a Social Media Director or similar role.
Strong understanding of social media platforms, algorithms, and best practices.
Excellent written and verbal communication skills.
Proficiency in social media management tools and analytics platforms.
Creative thinking and the ability to generate innovative content ideas.

Responsibilities

Develop and execute a cohesive social media strategy in alignment with overall marketing goals.
Identify target audiences and create content that resonates with them across various platforms.
Create and curate engaging and shareable content, including text, image, and video content.
Work closely with design and content teams to produce high-quality visuals and multimedia elements.
Collaborate with influencers, partners, and brand ambassadors to amplify reach and drive brand advocacy through strategic partnerships and collaborations.
Manage and optimize social media accounts on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
Stay updated on platform algorithm changes and industry trends to adjust strategies accordingly.
Foster and nurture a positive and active community around our brand.
Respond to comments, messages, and mentions in a timely and authentic manner.
Utilize analytics tools to measure the performance of social media campaigns and adjust strategies accordingly.
Prepare regular reports on key social media metrics and present insights to the marketing team.
Plan and execute social media campaigns, contests, and collaborations to promote brand awareness and engagement.
Collaborate with cross-functional teams to integrate social media into broader marketing initiatives.
Monitor industry trends and competitor activities to identify opportunities for innovation.
Stay informed about social media best practices, emerging platforms, and technologies.