Sr. Social Media Manager

REP Fitness•Westminster, CO

3h•$115,000 - $125,000•Hybrid

About The Position

The Sr. Social Media Manager will lead our Sr. Social Media Content Creator and agency partner to drive excellence across our social media channels by driving execution, accountability, and a consistent brand presence across every channel. Working closely with our external agency, the Sr. Social Media Manager will shape strategy and content calendar management and own the agency relationship day to day. In addition, this position will launch and scale a UGC/Influencer program to grow brand awareness, customer acquisition, and authentic content creation.

Requirements

Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
5-10 years experience as a social media manager on brands with 250k+ followers in the fitness, apparel, lifestyle or nutrition brands.
Experience leading strategy with the ability to read and react to brand-relevant cultural outputs, making us the relevant & trusted thought leader for our consumers.
Social media expert on Meta, YouTube & TikTok. You understand what works on each channel and how they perform differently.
Experience standing up and managing an influencer program with quantifiable results on performance.
Ability to analyze and evaluate KPIs on social media and turn that analysis into actionable strategy within a content calendar and long-lead planning.
Experience partnering with creative team members on content calendar, ideation and execution that is on brand.
Experience managing an external agency partner.

Responsibilities

Own and drive the adoption of our social media strategy to help drive awareness, growth & engagement meaningfully.
Support our existing channels as well as standing up new channels which we are not currently present, with a specific focus on TikTok & YouTube.
Be our social media expert, knowing what is trending, how algorithms are shifting and how to maintain a consistent presence that evolves as the channels evolve.
Read and analyze KPIs and results, partnering with external agency to leverage those results into strategic game plans on how to adjust content going forward.
Quickly pivot if needed as new trends, partnership posts or launches arise.
Work with Sr. Content Creator to schedule all posts in advance via Hootsuite.
Own the external agency relationship day to day through active management, meeting with them bi-weekly and ensuring accountability against all deliverables across scope.
Support community engagement alongside the agency, driving activity in the DMs, responding to partnership inquiries and engaging with consumers in a meaningful way on and off owned channels.
Manage the social content calendar with ICUC and the Sr. Social Content Creator ensuring all key launch dates, brand moments, and content pillars are hit throughout the year.
Launch and scale our UGC/influencer program to increase brand awareness, customer acquisition, and authentic content creation—owning influencer selection and communication on key themes and product launches.
Own the budget for the influencer program and establish clear KPIs for success across platforms.
Partner with the Sr. Content Creator & Partnerships team to align on strategies and clear dates for collabs or influencer features.
Focus primarily on REP equipment while also supporting the apparel and Purist influencer programs.
Collaborate with creative, editorial and brand to ensure consistent brand tone, messaging & targeting across all of our channels.
Collaborate cross-functionally with the brand, partnerships, events, global and commercial teams, ensuring integration and highlighting of key stories, launches, partners, and activations in a way that engages core and expanded communities.

Benefits

Medical, Dental, Vision (Competitive Benefits Packages Available)
Health Savings Account (HSA) with employer contributions
Flexible Spending Account (FSA) options
LTD/STD, Life and AD&D (100% premiums covered by REP)
401k and Roth options with employer match up to 4%
Employee Assistance Program (EAP)
4 weeks of PTO accrued during your first year
48 hours of sick leave annually
7 paid company holidays with an additional floating holiday
Paid Parental leave after 6 months of employment
Birthday - Paid day off
Unique bonus structure that rewards exceptional individual performance as well as company-wide performance
Full access to employee gym
Employee discount on REP equipment and apparel
Daily snacks and drinks provided by REP (for onsite employees)
'Fitness' casual attire
Company and team building events
Professional growth and development within the organization