Sr. Social Media Manager

SPS Commerce•Minneapolis, MN

1d•$90,200 - $129,800•Hybrid

About The Position

As a Sr. Social Media Manager on our External Communications Marketing team, you will own the development and execution of SPS Commerce's social media strategy across all priority channels. Reporting to the head of External Communications, you'll play a pivotal role in growing our brand presence and engaging our community of retailers, brands, manufacturers, distributors, and logistics providers. This role calls for a creative storyteller and strategic thinker who is data-driven, results-oriented, and a collaborative partner who can bring the SPS brand to life in the social sphere.

Requirements

5+ years of experience in digital and social marketing, specifically developing comprehensive social media strategy and managing multiple social channels within a B2B technology or SaaS environment; supply chain, CPG, or retail domain experience required
Experience in corporate communications with an understanding of internal communications and culture practices; candidates with direct experience in employer brand strategy will be considered especially qualified
Demonstrated experience using AI-powered tools for social media content development, management, and performance analysis including AI-driven copywriting, content optimization, automated scheduling, social listening, and sentiment analysis
Strong writing, editing, and communication skills with a keen eye for detail and ability to craft compelling narratives
Demonstrated ability to develop a strategic social media content calendar and execute with high accountability for production quality
Proficiency in social media management and analytics tools such as Sprout Social, with the ability to translate data into actionable insights
Experience with graphic design and video editing platforms such as Figma or Canva to create visually compelling social media assets
Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
A collaborative spirit with the ability to build strong relationships with internal stakeholders
A passion for social media, a creative mindset, and a desire to stay ahead of the latest trends and best practices

Responsibilities

Drive SPS's social media strategy and execution across all priority channels including LinkedIn, YouTube, TikTok, Facebook, and Instagram, continuously reviewing and refining strategy to keep it aligned with business objectives
Manage and execute a comprehensive social media editorial calendar, including proactively mapping, writing, scheduling, and measuring copy and content
Leverage ClickUp to maintain a regular funnel of pre-drafted content via the SPS Social Poster to enable easier company-wide sharing
Develop and manage the social media presence of select SPS's executive leaders in partnership with the executive team and the internal communications team to build authentic, on-brand thought leadership.
Partner with stakeholders across Marketing, Talent Marketing, Communications, The Source, and Product teams to ensure a cohesive and integrated social media presence that supports broader company initiatives
Partner with internal and external creatives, agencies, designers, and vendors to guide the development of high-impact social media assets including graphics, GIFs, short and long-form videos, and dynamic content templates
Monitor, analyze, and report on key performance metrics across all social channels, using data-driven insights to continuously optimize for reach, engagement, and growth
Monitor and respond to comments, messages, and mentions across all priority channels to foster a positive online community and address feedback