Sr Manager, Social Media

Paramount•New York, NY

3d•$86,000 - $129,000•Onsite

About The Position

The Sr. Manager, Social Media is the strategic lead for assigned titles on the Paramount+ Social team. This person owns the end-to-end social strategy for their title portfolio - translating marketing priorities into fan-forward social campaigns with a defined strategic and creative POV. This role is pivotal in leading the day-to-day planning and execution of social media campaigns, creative ideation and production, and working closely with Marketing, Creative, Publicity and other internal and external stakeholders. The ideal candidate has prior experience working in digital marketing and/or social media, creating partnerships with colleagues across divisions, and is enthusiastic about entertainment.

Requirements

7+ years of experience in social media, digital marketing, television, and/or entertainment
Demonstrated track record of developing and executing innovative social/digital marketing campaigns
Insight with tactics used to build fan communities
Proficiency in social content development, execution and best practices across TikTok, Instagram, Facebook, YouTube, and X
Deep knowledge of existing and emerging social platforms
Robust project management skills with the ability to manage multiple titles and timelines simultaneously
Exemplary written and verbal communication and presentation skills
Knowledge of scripted television production and the content marketing lifecycle
A cooperative, team-focused approach with solid cross-functional collaboration instincts
Experience with AirTable or comparable asset management tools
Comfortable with MS Office suite, Google suite and Slack
Bachelor’s degree or equivalent experience

Responsibilities

Craft data-driven social strategies for campaigns through platform-native creative and ongoing fan engagement
Build and maintain social content calendars per title in AirTable, covering both launch campaigns and always-on publishing across TikTok, Instagram, Facebook, X, and YouTube
Develop tone of voice across multiple properties and platforms and ensure that all content and copy adheres to the established brand
Anticipate cultural trends and identify how assigned IP can authentically participate to drive earned media and deepen fan relationships
Consistently refine and optimize content and formats based on social insights and evolving best practices
Ideate talent-based and footage-based content that ladders up to overall campaign creative, and work alongside producers and editors through production and post-production process
Interface with talent and Executive Producers as needed to present creative ideas, shoot concepts, and social strategy
Collaborate closely with Paramount+ teams across Marketing, Creative, Publicity etc.
Bring a creative mind to frequent brainstorming sessions to pitch new social content ideas that you will lead from ideation to execution
Oversee the paid social creative delivery and approvals process, ensuring all content is on-brand, platform-optimized, and delivered on time
Lead and mentor Coordinators on day-to-day publishing, execution, and creative development