Sr Social Media Producer

American Medical Association•Chicago, IL

1d•$87,394 - $115,797•Hybrid

About The Position

The American Medical Association (AMA) is seeking a Sr Social Media Producer for their Editorial & Channel Strategy team. This hybrid role requires 3 days a week in the Chicago office. The producer will be responsible for independently conceiving, producing, and crafting short-form video and graphics to advance the AMA's mission. Key responsibilities include managing social media messaging for major conferences and fast-moving news moments, refining content for public and physician audiences, and playing a crucial role in growing the AMA's social presence, engagement, and content distribution.

Requirements

Bachelor’s degree in graphic design, multimedia production, communications, marketing, journalism, or a related field preferred, equivalent work experience and HS diploma/equivalent education required.
5+ years of professional experience creating and managing social media content required; health care and/or association experience a plus.
Proficient with social media management and analytics tools (e.g., Sprout Social, Hootsuite, Sprinklr, etc.) required.
Deep understanding of social media platforms including, but are not limited to: Instagram, Facebook, TikTok, X/Bluesky, Threads, and LinkedIn.
Advanced proficiency with tools like Adobe Premiere, After Effects, Photoshop, Illustrator, Final Cut Pro, or similar.
Ability to produce (including film/edit) multimedia social media content, including video, graphics, and animation.
Awareness of platform culture: understanding when content goes viral and why, understanding of format specs, and able to spot an emerging creative trend before it peaks.
Awareness and understanding of news cycles, media, and rapidly changing social media landscape.
Strong creative instincts required: able to write a hook, edit a reel, design a graphic, and tell a story that draws in an audience.
Knowledge of copyright, privacy, and compliance requirements for social media.
Strong communication and collaboration skills; proven Ability to take initiative and collaborate cross-functionally in a fast-paced environment.
Some travel required.

Nice To Haves

health care and/or association experience a plus.

Responsibilities

Management and production of major news events
Build and highlight content around AMA announcements, breaking news, enterprise marketing campaigns, and events, with an emphasis on moving fast and staying true to facts and the story.
Lead social media storytelling at major conferences. Identifying themes, top quotes, newsmaking opportunities, and translating opportunities into content.
Lead a storytelling approach that breaks down complex, topic into bite-size moments, videos, and quotes that align with AMA priorities and elevate themes that will resonate with the general public and physician audiences.
Produce – concept, shoot and edit multimedia social content such as short-form video, graphics, animation, and platform-native posts.
Responsible for original content; experiments with storytelling techniques, emerging formats, and creative approaches that make health content relevant to all.
Contribute to strategy development, scheduling content, maintaining quality, and meeting deadlines.
Collaborate with AMA Social Media Team and business units to translate complex health topics into clear, compelling visual assets optimized for social media channels.
Monitor digital trends and conversations to find new content opportunities.
Track and analyze social media metrics to understand and adjust current and future social media campaigns and e content appropriately.
Contribute to social media reporting, translating performance metrics into actionable recommendations that support AMA initiatives and campaigns.
Utilize social media management and analytics tools to monitor key performance indicators.
Monitor social media conversations and trends to identify opportunities for timely engagement and storytelling.
May include other responsibilities as assigned