Sr Manager, Media
About The Position
The Sr Manager, Media leads National and Retail Media across Wella Company's US portfolio, connecting brand and retailer priorities through integrated media plans that drive consumer demand, retail sales, and measurable business growth. The role leads media strategy and investment planning, oversees agency execution, and partners with Marketing, Sales, eCommerce, Influencer, and Analytics teams. It focuses on connecting National and Retail Media into a cohesive consumer and investment strategy, with particular attention to Ulta, Target, and Walmart. The position is based in NYC, NY or Calabasas, CA, with a hybrid schedule of three days onsite. It reports to the Head of Media, NA and has one direct report.
Requirements
- 7+ years of progressive experience in media, with meaningful experience across both National Media and Retail/Commerce Media.
- Strong experience across the retail media ecosystem, including platforms such as Walmart Connect, Roundel (Target), and Ulta Beauty Media.
- Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
- Demonstrated success managing multimillion-dollar media budgets and optimizing investments against business objectives, ROI, ROAS, and incrementality goals.
- Experience leading agency relationships and connecting strategy and execution across multiple media agency partners.
- Strong commercial mindset and ability to connect media performance to sales and business outcomes.
- Exceptional analytical, communication, project management, and stakeholder management skills.
Nice To Haves
- Experience in consumer packaged goods, beauty, personal care, or related consumer brands.
- Strong working knowledge of major media platforms including Google, Meta, Amazon Ads, TikTok, YouTube, DSPs, and retail media networks; hands-on platform experience is a plus.
- Experience leveraging marketing mix modeling, advanced attribution, audience strategy, and data-driven planning approaches to optimize investment decisions.
Responsibilities
- Lead integrated National and Retail Media strategy across Wella Company's US brands, with a focus on Ulta, Target, and Walmart.
- Translate brand, consumer, sales, and retailer objectives into clear, data-driven media plans.
- Develop annual and quarterly media investment recommendations across National and Retail Media.
- Identify opportunities to improve the media mix, test new channels, and drive stronger business results.
- Serve as the media lead across Marketing, Sales, eCommerce, Influencer, and Trade Marketing, ensuring media plans reflect brand priorities and retailer and commercial needs.
- Influence stakeholders at multiple levels through clear, data-driven recommendations and strategic storytelling.
- Connect media investment decisions to commercial outcomes, including sales, revenue, ROI/ROAS, and retailer performance.
- Lead day-to-day relationships with media agencies and ensure strong campaign execution.
- Set clear objectives, KPIs, and expectations for agency partners.
- Challenge agency recommendations and identify opportunities to improve effectiveness and efficiency.
- Oversee campaign execution, pacing, optimization, and post-campaign analysis.
- Manage media budgets and ensure accurate financial tracking, purchase order management, and reconciliation.
- Source and produce engaging content to keep blog and social media channels up to date, relevant, and interesting.
- Monitor and reply to messages and comments in a timely, professional manner.
- Track social media engagement to identify high-performing ideas and campaigns for scalability.
Benefits
- Health insurance
- Life and disability insurance
- 401(k) retirement plan
- Paid holidays
- Paid time off (PTO)
- Annual bonus plan or variable pay, depending on the role
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What This Job Offers
Job Type
Full-time
Career Level
Senior
