Sr. Planner, Media

Adelphi Group•New York, NY

1d•$70,000 - $90,000•Hybrid

About The Position

The Senior Planner, Media takes meaningful ownership of media strategy, planning and client partnership while ensuring high-quality execution. The role develops full-funnel, omnichannel media recommendations grounded in brand objectives, audience insights and data, and translates strategy into tactical plans, channel roles, investment recommendations and partner approaches. The Senior Planner owns significant portions of plan development in partnership with senior leadership and helps build integrated, data-informed annual and tactical plans. The position manages media flowcharts, budget allocations and planning documentation; monitors performance with analytics, media operations and biddable teams; and turns reporting into optimization recommendations. It also supports RFP development, partner evaluation, plan execution, financial tracking and launch readiness. The Senior Planner leads client meetings and presentations for assigned workstreams and serves as a day-to-day liaison across internal teams. The role also anticipates client needs and risks, brings a clear point of view to planning discussions, and guides junior team members through direction and constructive feedback. SSCG Media Group is a full-service, pharma-focused strategic media planning and buying group within Omnicom Media Group. The position is based in New York. Omnicom policy requires employees to work in the office at least three days a week, unless additional in-office days are directed by the agency or manager.

Requirements

Bachelor’s degree; Advertising/Marketing, Communications or Business preferred.
3–5 years of media planning experience.
Strong understanding of the media planning process and growing knowledge of the healthcare media ecosystem.
Strong presentation and communication skills, with confidence in client-facing situations.
Ability to analyze data and translate insights into clear recommendations and actions.
Experience managing budgets, flowcharts and multiple workstreams accurately.
Proficiency in Excel and PowerPoint.
Ability to prioritize, problem-solve and operate independently in a fast-paced environment.

Nice To Haves

Experience in the pharma vertical.
Familiarity with media research, planning and reporting tools.

Responsibilities

Develop full-funnel, omnichannel media recommendations based on brand objectives, audience insights and data.
Translate strategy into tactical plans, channel roles, investment recommendations and partner approaches.
Analyze competitive activity, research and performance trends to strengthen planning decisions and identify opportunities.
Partner with Supervisors and senior team members to build integrated, data-informed annual and tactical media plans.
Own media flowcharts, budget allocations and planning documentation with accuracy and accountability.
Monitor performance in partnership with Data & Analytics, Media Tech & Operations, and Biddable teams.
Translate reporting and performance insights into optimization recommendations and clear next steps.
Help drive RFP development, partner evaluation, plan execution, financial tracking and launch readiness.
Lead client meetings, status discussions and presentations for assigned workstreams.
Present recommendations, plan updates and performance insights with clear rationale and confidence.
Serve as a key day-to-day liaison across Planning, Project Management, Data & Analytics, Media Tech & Operations and Biddable teams.
Anticipate client and business needs, proactively flag risks and bring forward solutions.
Bring an informed point of view to planning discussions and confidently defend media recommendations.
Guide and support Planners and junior team members by providing direction, context and constructive feedback.
Help maintain quality control across deliverables and model accountability, collaboration and follow-through.