Media Planner

Attention Arc•Irvington, NY

About The Position

Attention Arc is hiring a Media Planner for its Planning team, known as “The Architects.” The role develops strategic media frameworks that connect client goals, audience understanding, and performance outcomes. Media Planners turn research and data into clear recommendations, select and justify coordinated channel tactics, and steward plans from development through activation. They monitor campaign performance and optimize plans in line with insights, trends, and allowable thresholds. The position also oversees campaign data setup and structure across agency systems, reviews Associate Media Planner work, partners with buying and broadcast teams on execution, completes Authorization to Buy forms, and communicates performance insights and buy-management recommendations. The planner works across planning, buying, research, analytics, project management, and account service, and helps research and resolve invoice discrepancies. Attention Arc emphasizes ownership, curiosity, collaboration, clear and empathetic communication, and continuous learning.

Requirements

Strong understanding of media channels, planning fundamentals, and performance metrics.
Fluency in Nielsen, media math, and core research tools.
Ability to interpret data and translate insights into strategic, actionable recommendations.
Confidence managing multiple projects with accuracy, preparedness, and follow-through.
Clear, kind, and direct communication.
A collaborative approach grounded in openness, trust, and cross-functional partnership.
Commitment to continuous learning, thoughtful experimentation, and strengthening professional craft.
Experience guiding, reviewing, and supporting the work of Associate Media Planners.

Responsibilities

Develop media plans that connect client goals, audience understanding, and performance outcomes.
Select and justify tactics across channels, showing how touchpoints work together to attract, resonate, and convert.
Steward plans from development through activation, ensuring accuracy, cohesion, and alignment with approved strategies.
Monitor campaign performance and proactively optimize based on insight, trends, and allowable thresholds.
Request, interpret, and apply research, Nielsen data, and competitive intelligence to inform strategic recommendations.
Identify meaningful patterns, emerging opportunities, and hypotheses that strengthen strategic thinking.
Translate data into clear, actionable guidance.
Oversee data setup and campaign structure across agency systems, ensuring accuracy, consistency, and reliability.
Review and verify data and deliverables from Associate Media Planners.
Partner with buying and broadcast teams to support plan execution throughout the campaign lifecycle.
Complete Authorization to Buy (ATB) forms in alignment with the approved plan.
Pull, interpret, and communicate daily or weekly media performance insights in clear language.
Recommend buy-management adjustments that support performance goals and strategic priorities.
Collaborate across planning, buying, research, analytics, project management, and account service to ensure alignment.
Assist in researching and resolving invoice discrepancies.