Media Planner

Attention Arc•Irvington, NY

About The Position

Attention Arc is hiring a Media Planner for its Planning team. The role develops strategic media plans that connect client goals, audience understanding, and performance outcomes. It combines audience insight, creativity, precision, and analytics to create intentional, human-centered media strategies designed to perform. The Media Planner stewards plans from development through activation, monitors campaign performance, and recommends optimizations. The role also applies research and competitive intelligence, oversees campaign data setup and structure, reviews Associate Media Planners’ work, and partners with buying and broadcast teams to support accurate execution. The planner communicates performance insights and recommendations clearly and works across agency functions to keep campaigns aligned.

Requirements

Strong understanding of media channels, planning fundamentals, and performance metrics.
Fluency in Nielsen, media math, and core research tools.
Ability to interpret data and translate insights into strategic, actionable recommendations.
Ability to manage multiple projects with accuracy, preparedness, and follow-through.
Clear, kind, and direct communication.
Collaborative approach grounded in openness, trust, and cross-functional partnership.
Commitment to continuous learning, thoughtful experimentation, and strengthening professional craft.
Experience guiding, reviewing, and supporting the work of Associate Media Planners.

Responsibilities

Develop clear media plans that connect client goals, audience understanding, and performance outcomes.
Select and justify tactics across channels, explaining how touchpoints work together to attract, resonate, and convert.
Steward plans from development through activation, ensuring accuracy, cohesion, and alignment with approved strategies.
Monitor campaign performance and proactively optimize based on insight, trends, and allowable thresholds.
Request, interpret, and apply research, Nielsen data, and competitive intelligence to inform strategic recommendations.
Identify patterns, emerging opportunities, and hypotheses that strengthen strategic thinking.
Translate data into clear, actionable guidance.
Oversee data setup and campaign structure across agency systems, ensuring accuracy, consistency, and reliability.
Review and verify data and deliverables from Associate Media Planners.
Partner with buying and broadcast teams to support plan execution throughout the campaign lifecycle.
Complete Authorization to Buy (ATB) forms in alignment with the approved plan.
Pull, interpret, and communicate daily or weekly media performance insights.
Recommend buy management adjustments that support performance goals and strategic priorities.
Coordinate with planning, buying, research, analytics, project management, and account service teams.
Assist in researching and resolving invoice discrepancies.
Guide, review, and support the work of Associate Media Planners.