Associate Media Planner

Avalere Health•New York, NY

About The Position

The Associate Media Planner supports the team in preparing, developing, executing, and monitoring media plans for assigned clients and campaigns. The role contributes to timely delivery of internal and client deliverables and requires learning the procedures and processes needed for successful day-to-day account work. The position works closely with media planners, supervisors, and investment teams to develop communications plans, research audiences and channels, create tactical campaign materials, and handle client requests. The role also supports billing resolution, team brainstorming, and the development of analytical skills.

Requirements

  • Bachelor’s degree required, with related coursework in advertising, marketing, and/or communications.
  • 0–1 year of media planning or buying experience; a relevant internship is a plus.
  • Proficiency with Microsoft programs, especially Excel and PowerPoint.
  • Ability to communicate concisely and clearly, both in writing and orally.
  • Strong organizational and analytical skills.
  • Ability to work independently and as part of an integrated team.
  • Detail-oriented, organized, and conscientious, with the ability to multitask and work well under tight deadlines in a fast-paced environment.

Nice To Haves

  • Relevant internship experience.

Responsibilities

  • Help develop media plans and work with media planners and supervisors to develop holistic communications plans.
  • Use qualitative and quantitative research to develop consumer insights, assess channel roles, and inform budget allocations.
  • Compile research and competitive data for team and client review to help ensure campaigns reach their target audiences.
  • Learn to use syndicated resources and programs and master basic media math.
  • Develop tactical campaign components, including flow charts, trafficking spreadsheets, and budget trackers.
  • Collaborate with planners at all levels to craft RFPs and brief Investment teams on insights and strategies.
  • Oversee and coordinate resolution of billing discrepancies within the designated timeframe.
  • Participate in team brainstorming sessions.
  • Handle day-to-day client requests with the team.
  • Support timely delivery of internal and client deliverables and learn processes for day-to-day account operations.

Benefits

  • 401(k) plan with employer match contribution up to 4%, immediately vested.
  • Life insurance and disability coverage.
  • Medical, dental, and vision plans.
  • Flexible working arrangements, including hybrid and remote work.
  • Option to work from anywhere across the globe for two weeks each year.
  • 20 vacation days, one personal well-being day, nine public holidays, gifted end-of-year holidays, and an early Summer Friday finish in June, July, and August.
  • Free counselling through the employee assistance program and personalized health support.
  • Enhanced maternity, paternity, and family leave policies.
  • Fertility policies and support.
  • On-demand training, professional development support, and global mobility opportunities.
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