Sr Manager, Marketing Operations & Digital

Aven Hospitality•Dallas, TX

About The Position

Aven Hospitality is an innovative technology provider powered by SynXis®, the leading global hospitality commerce and distribution platform. We empower hoteliers around the world to exceed expectations, solve daily challenges, and stay ahead of the competition. With our comprehensive portfolio of solutions, hoteliers can manage distribution, retailing, payments, operations, and more. Providing hoteliers the tools to maximize revenue, improve operational efficiency, and deliver personalized guest experiences that drive satisfaction. Our tools are built to seamlessly integrate with each hotelier’s unique strategy, elevating guest satisfaction and creating meaningful connections. We are pioneering AI in hospitality technology to unlock new opportunities, drive efficiency, and personalize the guest experience. By prioritizing stability, scalability, and data-driven insights, we equip hoteliers to adapt and thrive in an ever-changing landscape, ready for whatever comes next. Sr Manager, Marketing Operations & Digital Marketing doesn’t just happen. It’s built on the systems, data, and digital experiences that turn interest into revenue. We’re looking for a Sr. Manager of Marketing Operations & Digital to power that engine and bring together strategy and execution to create high-performing, data-driven programs that drive pipeline and growth. In this role, you’ll sit at the center of how marketing comes to life by connecting technology, campaigns, and insights to deliver smarter, faster, and more measurable outcomes. If you love turning complexity into clarity, optimizing what works, and scaling impact across channels, this is your kind of role.

Requirements

7+ years of marketing operations, demand generation, digital marketing, or revenue operations within a B2B or SaaS environment.
Proven experience supporting revenue-focused demand generation and ABM programs.
Strong analytical skills with the ability to translate data into actionable insights.
Experience collaborating closely with Sales and senior leadership in a fast-paced, matrixed environment.
Proficiency with GTM tech tools such as Salesforce, Pardot, and Demandbase.
Expertise in optimizing processes and systems for scalability and efficiency.

Responsibilities

Design, implement, and manage the end-to-end lead flow process.
Ensure that no lead is left behind and that every handoff between Marketing and Sales is automated and frictionless.
Partner with Sales to improve lead quality, optimize follow-up workflows, and strengthen conversion from MQL to pipeline contribution.
Own the administration, integration, and optimization of our core marketing tools, including our CRM (Salesforce), Marketing Automation Platform (Pardot), and ABM platform (DemandBase) to ensure accurate attribution, reporting, and campaign execution.
Ensure data hygiene and tracking across all platforms so we can accurately measure CAC, conversion rates, and multi-touch attribution
Manage and optimize paid digital programs across Google Advertising, LinkedIn Advertising, and Demandbase, ensuring campaigns are targeted, data-driven, and aligned to pipeline goals
Act as the lead for our corporate website. Optimize site architecture, SEO & GEO, lead capture forms, and user journeys to ensure the site functions as a high-converting revenue driver.
Manage database segmentation, email testing and deliverability, and lead scoring models to ensure we are engaging the right personas at the right time.
Create and maintain "The Playbook"—developing the workflows, naming conventions, and scalable processes.
Support integrated marketing programs across digital, content, email, events, and account-based campaigns to drive pipeline and customer engagement.
Define and track KPIs, report on marketing impact, and provide actionable insights to improve campaign effectiveness and pipeline contribution.
Track and manage program spend, ensuring efficient allocation against performance goals.