Sr. Manager, Marketing Operations

Edmentum

1d•$130,000 - $140,000•Remote

About The Position

Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. Our goal is to ensure that all students have access to flexible learning environments and educators have the tools they need to support their students. We are on a mission to create innovative, proven learning technology, partnering with educators to ignite student potential. We are a Remote First organization with a strong commitment to excellence, innovation, and customer satisfaction. As Sr. Manager, Marketing Operations, you’ll lead the engine that powers smarter marketing at Edmentum. You’ll own the systems, data, and analytics that turn marketing strategy into measurable revenue impact, while building a high-performing team that’s energized by solving complex operational challenges. From the marketing technology stack to lead lifecycle, attribution, and executive-ready insights, this is a role for someone who loves transforming complexity into clarity and helping leaders make better decisions, faster.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, Data Science, or a related field, or equivalent professional experience.
8+ years of experience in marketing operations, marketing analytics, or revenue operations.
2+ years of people management.
Track record of building, coaching, and developing high-performing operations or analytics teams.
Deep working knowledge of Marketo or comparable marketing automation platforms.
Highly proficient with Salesforce and have built scalable lead lifecycle architecture, routing, scoring, and SLA governance.
Working knowledge of Demandbase or other ABM/intent platforms and modern marketing technology stacks.
Fluent in BI and visualization tools (Looker, Power BI, or Tableau) and comfortable in SQL working with complex datasets.
Strong grounding in attribution modeling, funnel analytics, forecasting, and experimentation design.
Defined and enforced data governance standards, including UTM conventions, campaign taxonomy, and lifecycle definitions.
Excellent communicator who can influence executive stakeholders and translate analytics into clear business narratives.
Thrive in ambiguity, set functional direction, and balance hands-on team leadership with strategic execution.
Willing to take on evolving responsibilities based on business needs.

Nice To Haves

Marketo certification is a plus.

Responsibilities

Build, coach, and develop a high-performing marketing operations and analytics team that scales with the business.
Own the strategy and direction of our marketing technology stack, including Marketo, LeanData, Salesforce, Demandbase, Power BI, GA4, and enrichment tools.
Set the operational rules of the road for lead lifecycle, scoring, routing, SLAs, UTM governance, campaign taxonomy, and attribution.
Direct the analytics and reporting that shape pipeline forecasting, campaign performance, and investment decisions across the funnel.
Partner deeply with Revenue Operations, Sales, Finance, and IT to align definitions, reporting standards, and pipeline accountability across the revenue engine.
Lead structured experimentation and continuous improvement to elevate operational maturity and analytics literacy across the marketing organization.
Translate data into compelling executive narratives that influence Marketing, Sales, and Finance leadership.