Sr. Marketing Operations Manager

Florence Healthcare - US•Atlanta, GA

10h•Onsite

About The Position

This is a hands-on, execution-focused marketing operations role at the center of Florence’s revenue operations engine on the GTM Strategy and Enablement team. You’ll sit at the intersection of marketing, sales, and revenue operations, owning the day-to-day execution inside our GTM tech stack, ensuring campaigns run, leads flow, pipeline grows, and reporting is accurate. The ideal candidate will bring clarity to ambiguity. You’ll navigate complexity, distill insight from noise, resolve issues quickly, and empower teams to make smart, confident decisions.

Requirements

6+ years in marketing operations in a high-growth B2B SaaS company
Deep, hands-on experience in HubSpot (Marketing Hub + CRM) and Salesforce
Direct experience operating a Salesforce-Hubspot integration
Advanced Salesforce knowledge, including custom objects, Contact-only data models (no Lead object), and reporting
Experience with a custom lifecycle or funnel object, whether custom-built or through a tool
Has designed and run recycle and requalification processes, and funnel reporting that handles contact re-entry
A track record of leading a lifecycle redesign, CRM integration cleanup, or similar cross-platform initiative from requirements through adoption
Hands-on experience with Clay — including building workflows, enrichment pipelines, and prompt-based automations
Familiarity with AI tooling and prompt engineering; comfort experimenting with new tools and workflows to drive efficiency
Highly detail-oriented with strong execution skills; you notice when something’s off
Ability to manage multiple stakeholders and prioritize across competing requests

Responsibilities

Collaborate with cross-functional teams to architect and implement scalable operating models to support the end-to-end campaign & event lifecycle, from initial strategy and planning through execution, measurement, and optimization, ensuring seamless integration across various functions and geographies
Monitor HubSpot-Salesforce sync health as it affects marketing, triage sync errors, flag field mapping, overwrite, and timing issues, and bring documented change requests and downstream impact to GTM Systems
Keep HubSpot Lifecycle Stage and native HubSpot functionality (ad conversion events, suppression lists, segmentation, funnel reports) aligned with the Salesforce lifecycle object so downstream programs don't break
Lead definitions and entry/exit criteria for marketing-owned stages, and partner with Sales, RevOps, and GTM Systems on handoff criteria and SLAs; represent Marketing in lifecycle governance and drive adherence in HubSpot post-launch
Diagnose cross-system issues end to end (a contact stuck in a stage, a requalification that didn't fire, a report that won't tie out) and drive them to resolution
Own the operational design of marketing programs within our GTM stack: HubSpot, Salesforce, Cvent, Gong, Spekit, Clay, and other AI tools
Support Demand and Field Marketing team on operating cadences and processes, including monthly and quarterly business reviews, annual planning, budget and resource allocation, org-wide goal setting, and communications
Design scoring models and MQL criteria across the marketing lifecycle
Own the day-to-day execution of marketing programs, including: List pulls, segmentation, and audience building across personas and industries; Campaign setup, QA, and deployment across channels; A/B testing and multivariate experiments to optimize campaign performance; Webinar and event operational support
Build and optimize ABM programs in HubSpot, including in-market account identification, segmentation frameworks, and targeted outreach across personas and industries
Leverage Clay and AI tooling to build scalable enrichment strategies, automated data workflows, and prompt-driven outreach programs in collaboration with the broader GTM team
Maintain HubSpot database cleanliness and health
Build and maintain operational marketing performance dashboards in Salesforce and HubSpot, covering campaign results, lead volume, top-funnel conversions, and channel attribution
Help ensure data consistency across marketing and CRM platforms, flagging issues and partnering with RevOps to resolve them
Serve as Marketing’s business owner for performance metrics in GTM leadership business reviews, turning data into recommendations rather than just reports
Maintain and enforce data governance standards in day-to-day execution
Manage deduplication and enrichment workflows
Drive adoption through end-user training on processes and reporting, often aligning with Sales Enablement
Lead rollout of new workflows and tools in partnership with GTM Systems
Be a critical partner to the GTM Systems team, bringing marketing requirements into architecture decisions, pressure-testing proposed designs for downstream impact on HubSpot programs and reporting, and owning operational rollout once changes are made.