Snowbird Sr. Brand & Digital Marketing Manager

POWDR • Snowbird, UT

1d • Hybrid

About The Position

Under the direction of the Assistant Director of Marketing, the Senior Brand & Digital Marketing Manager is responsible for driving Snowbird’s content strategy, brand articulation and creative direction while leading its adaptation and performance across digital channels, including Web, Paid, Social, Email, App, CRM, SMS & more. This role serves as both a brand steward and digital marketing leader, overseeing campaign strategy, creative development, content production, paid media, website performance and guest communication channels. Working closely with resort leadership, agency partners and internal stakeholders, this position ensures that all marketing initiatives support business objectives while maintaining a consistent and compelling brand presence across every guest touchpoint. The ideal candidate must have strong experience in digital content creation and strategic storytelling, with a robust background in brand development & digital marketing.

Requirements

• High School Diploma or equivalent
• Bachelor's Degree in a related field required.
• Minimum 4-6 years of marketing/content/creative work experience.
• Content marketing experience is a must.
• Minimum 2-4 years of leadership experience required.
• Must be at least 21 years of age.
• Must be able to ski or snowboard at an advanced level and can pass a physical capacity screening.
• Strategic thinker with strong creative instincts and business acumen.
• Excellent written, verbal and presentation skills.
• Strong understanding of brand development and storytelling.
• Proven ability to analyze data and make performance-driven marketing decisions.
• Ability to work effectively in a fast-paced environment and meet deadlines.
• Strong attention to detail and organizational skills.
• Self-motivated with the ability to work independently and collaboratively.
• Passion for skiing, snowboarding, mountain culture and outdoor recreation with a minimum intermediate skiing/riding ability required.
• Experience in optimizing, analyzing and leading digital marketing channels.
• Direct PPC/Paid Media, CRM and website experience required.
• Proven ability to shoot and edit photos and/or video

Nice To Haves

• Experience with photography, video production or creative direction preferred.

Responsibilities

• Lead the development and evolution of the resort brand, ensuring consistency across all marketing channels and guest touchpoints.
• Create campaign briefs, messaging frameworks and creative direction for major marketing initiatives that will help guide in-house and external agency partners into scaling brand positioning and reach.
• Lead an agency of record in annual and seasonal campaign strategies that drive awareness, consideration, sales and visitation.
• Oversee the production of advertising campaigns, content shoots, photography, video and branded assets.
• Manage relationships with creative agencies, photographers, videographers, designers and other marketing vendors.
• Ensure all creative work aligns with brand standards and business objectives.
• Identify opportunities to strengthen the resort's unique brand positioning and storytelling.
• Drive and manage Snowbird’s content, brand and digital strategy and creation.
• Day-to-day oversight of in-house creative and digital team (graphic design/photography/videography / social media/print shop / CRM / digital) and creative requests in the project management system.
• Drive overall social media strategy and provide strong tactical leadership to the social media team.
• Oversee content strategy and editorial planning across digital channels.
• Develop compelling written content for advertising, website, email, social media and promotional materials.
• Ensure messaging remains aligned across paid, owned and earned channels.
• Manage project timelines, budgets and campaign deliverables.
• Present marketing plans, campaign results and strategic recommendations to leadership.
• Stay current on marketing trends, technology and industry best practices.
• Collaborate with and act as a leader on the broader marketing team – be flexible to suggestions, curious about different approaches and fervent in convictions to elevate team’s acumen.

Benefits

• Snowbird season pass and comp ticket benefits
• Discounts at Snowbird eateries, retail shops, mountain school, lodging and daycare for employees
• Available medical, dental, vision and accident insurance
• 401k with company match
• Discounts with POWDR partners
• Free transportation to work: UTA Bus, departmental rideshare vans, and employee shuttle vans

What This Job Offers

• Job Type: Full-time
• Career Level: Senior