Sr. Digital Marketing Manager
Puffco•Los Angeles, CA
•Hybrid
About The Position
Puffco is seeking an experienced Senior Digital Marketing Manager (Contract) to support the business during a maternity leave. This role will own and execute key digital marketing channels, with a focus on email (Klaviyo), SMS, and paid media, while also playing a critical role in go-to-market (GTM) launches, promotions, and lifecycle strategy. This is a highly cross-functional role requiring both strategic leadership and hands-on execution.
Requirements
- 5+ years of experience in digital marketing, preferably in eCommerce or DTC
- Deep hands-on experience with Klaviyo (email + SMS)
- Strong understanding of paid media channels (Meta, Display ads, etc.)
- Proven track record of driving revenue through lifecycle marketing
- Experience owning CRM strategy within product launches and GTM campaigns
- Strong analytical mindset with experience in reporting and performance optimization
- Ability to work independently and manage multiple priorities in a fast-paced environment
- Excellent communication and cross-functional collaboration skills
Nice To Haves
- Experience in premium/lifestyle or consumer brands
- Familiarity with compliance and best practices in SMS marketing
- Experience working with agencies or managing external partners
- Experience with international DTC marketing and localization strategies
Responsibilities
- Own day-to-day execution and optimization of email and SMS marketing programs (Klaviyo)
- Build, QA, and deploy campaigns and automated flows
- Manage segmentation, personalization, and testing strategies
- Monitor performance and optimize for revenue, engagement, and retention
- Own the CRM channel within GTM launches
- Develop and execute email/SMS strategies for product launches and key campaigns
- Partner cross-functionally to ensure alignment across messaging, timing, and customer experience
- Lead execution of major promotional moments, including Black Friday/Cyber Monday (BFCM)
- Plan and deploy DTC promotions across email and SMS
- Coordinate messaging cadence, offers, and audience targeting
- Optimize performance in real time during peak periods
- Manage and optimize SMS marketing strategy
- Campaign planning, compliance, and list growth
- Performance tracking and A/B testing
- Oversee paid media performance and experience
- Collaborate with internal teams and/or external agencies on campaign execution
- Ensure alignment between creative, landing pages, and audience targeting
- Monitor key metrics (ROAS, CPA, conversion rate) and provide actionable insights
- Own and oversee the referral program
- Manage platform, performance, and optimization opportunities
- Drive customer acquisition and advocacy through referral initiatives
- Analyze performance across channels and deliver weekly/monthly reporting
- Identify trends, opportunities, and areas for improvement
- Translate data into clear recommendations for stakeholders
- Partner cross-functionally with creative, eCommerce, and product teams
- Ensure cohesive messaging and seamless customer journeys
- Support product launches and promotional campaigns
- Maintain and evolve customer lifecycle strategies
- Drive retention, LTV, and re-engagement initiatives
- Optimize flows such as welcome, post-purchase, and winback
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
