Sr. Digital Marketing Specialist

Evolus•Newport Beach, CA

1d•Hybrid

About The Position

Evolus is seeking an experienced and driven Sr. Digital Marketing Specialist to join their Marketing Team. This role reports to the Director of Omnichannel Marketing and is ideal for a data-driven individual who can leverage web, email, and SMS marketing campaigns to drive customer engagement, conversion, and retention. The specialist will be responsible for developing and optimizing customer journeys and collaborating with brand marketing and creative teams to create compelling lifecycle campaigns that generate revenue across the customer journey. This position offers the opportunity to work on exciting challenges within a team that values growth, recognition, and camaraderie, in a unique environment where technical abilities can be showcased to build a distinctive brand.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Digital Media, a related field or equivalent work preferred.
3+ years of experience in digital marketing, email/SMS or lifecycle campaign management.
Proven track record of creating, launching and optimizing integrated campaigns.
Strong understanding of segmentation, personalization, and lifecycle journey design.
Knowledge of personalization, A/B multivariate testing, and dynamic content strategies.
Strong editing skills with attention to detail and brand consistency.
Proficiency with marketing automation platforms (SalesForce Marketing Cloud).
Basic knowledge of HTML/CSS, email development best practices.
Proven ability to analyze campaign data and optimize performance based on insights.
Excellent organization, communication, and project management skills.
Growth mindset, willingness to adapt, and curiosity to learn and be proactive in advancing your skillset.

Nice To Haves

Coursework or certification in digital marketing or email marketing.
Familiar with AMP for Email and Google Analytics tools for performance tracking.
Experience in pharmaceutical or regulated industry preferred (understanding of medical/legal/regulatory review processes for FDA-regulated products).

Responsibilities

Define and maintain audience segmentation strategies based on user behavior, lifecycle stage, and engagement data.
Develop journey maps for lifecycle campaigns and collaborate with digital enablement to implement automated customer journeys (welcome series, nurture campaigns, retention flows, re-engagement programs, etc.) across the provider journey.
Align journey touchpoints with omnichannel and product marketing strategies and customer experience goals.
Ensure compliance with data privacy and email marketing regulations (CAN-SPAM, GDPR, etc.).
Plan and execute lifecycle campaigns that drive progression across the funnel (awareness → activate → conversion → retention).
Collaborate with creative, omnichannel and digital enablement team members to ensure cohesive storytelling and attribution across multi-channel touchpoints.
Bring forward best practices in digital marketing, personalization, and emerging channel trends.
Ensure campaigns are submitted to internal Promotional Review Board in a timely manner and are compliant with legal, regulatory and medical guidelines.
Own campaign reporting dashboards and communicate campaign ROI to leadership monthly.
Develop and execute test-and-learn plans (A/B, multivariate) to improve conversion and engagement.
Track lifecycle health, including customer activation, churn rate and re-engagement, attributed to campaigns.

Benefits

Medical, dental and vision benefits
Employer covered life insurance
Short-term disability
401k match
New hire equity
Long-term incentives in the form of RSUs, stock options, and/or discretionary bonuses
Mental health and wellbeing resources
Flexible paid time off program for exempt employees
Paid time off accrual plan for non-exempt employees
Holiday soft closure between the Christmas and New Years holidays
Regularly catered team meals at Evolus Headquarters
Fully stocked kitchen (Kombucha & Coffee included)