Digital Marketing Specialist

WGI•Tampa, FL

11h•Onsite

About The Position

WGI is seeking a Digital Marketing Specialist to join our Creative Services team in Tampa, Florida. This is a hands-on, execution-focused role for a paid media practitioner responsible for building, optimizing, and reporting on digital advertising campaigns across Google Ads and LinkedIn with minimal oversight. At WGI, associates work in collaborative, team-driven environments, enjoying their work while staying ahead of the curve with the latest tools and technology. As a top consulting firm, WGI prioritizes efficiency, a culture associates can embrace, and career growth. WGI is looking for innovative, self-motivated team-players to help grow the company's vision.

Requirements

Bachelor's degree in Marketing, Communications, Advertising, or a related field, or equivalent professional experience.
3 - 5 years of hands-on experience managing paid advertising campaigns in a B2B or services-marketing environment, with demonstrable ownership of campaign build, optimization, and reporting.
Direct, day-to-day experience operating in Google Ads and LinkedIn Campaign Manager is required and will be verified during the interview process.
Google Ads - campaign build, ad group structure, keyword and match type strategy, negative keyword management, Responsive Search Ads, bidding strategies (Maximize Clicks, Maximize Conversions, Target CPA), and conversion configuration.
LinkedIn Campaign Manager - campaign objectives, audience targeting (job title, seniority, function, industry, company), Sponsored Content, Lead Gen Forms, and Insight Tag conversions.
Google Analytics 4 - event configuration, key event setup, traffic source analysis, and custom report building.
Demonstrated ability to execute campaign builds independently from a written specification, surface clarifying questions before starting work, and self-verify completed work before reporting it complete.
Strong written and verbal communication skills, with the confidence to present recommendations, push back constructively, and ask questions when direction is unclear.
Proven ability to write and edit advertising copy across short-form (paid search headlines) and long-form (LinkedIn Sponsored Content) formats.
Working knowledge of conversion tracking and ability to troubleshoot when data does not match expectations.
Comfort working with structured data in spreadsheets — pivot tables, basic formulas, filtering, and chart-building for performance reporting.
Excellent organization, time management, and ability to manage multiple concurrent campaigns and deadlines.
Applicants must be currently authorized to work in the U.S. on a full-time basis. We are unable to sponsor or take over the sponsorship of employment visas

Nice To Haves

Experience marketing professional services (engineering, AEC, consulting, legal, financial services) or other B2B verticals with long, complex sales cycles.
Experience with WordPress site updates and content management.
Familiarity with Adobe Creative Suite (InDesign, Photoshop) for light creative production.

Responsibilities

Independently build, launch, and manage paid search and paid social campaigns across Google Ads and LinkedIn Campaign Manager, working from strategic direction provided by the Digital Marketing Manager.
Construct campaign architecture including ad groups, audience targeting, keyword lists with appropriate match types, negative keyword libraries, bidding strategies, ad scheduling, and geographic targeting.
Write Responsive Search Ads (Google) and Sponsored Content (LinkedIn) aligned to defined buyer personas.
Execute LinkedIn Lead Gen Form builds.
Monitor campaign performance daily, surface anomalies, and recommend optimizations grounded in data.
Pull, clean, and analyze platform data from Google Ads, LinkedIn Campaign Manager, GA4, and HubSpot to build performance reports and identify trends.
Maintain and contribute to monthly KPI dashboards and quarterly performance reviews.
Own the build and ongoing optimization of monthly whitepaper lead generation campaigns across Google Ads and LinkedIn, mapped to defined buyer personas and audience segments.
Coordinate with internal subject matter experts to gather campaign assets, including landing page content, form requirements, and creative direction.
Develop and schedule supporting digital content for paid and organic channels, including social media posts, ad creative, and email components.
Assist with website updates and content management in HubSpot CMS.
Support webinar and virtual event promotion, scheduling, and follow-up communications.
Assist with quality control and copy editing for blogs, landing pages, ad copy, and other digital assets.
Coordinate with the Digital Marketing Coordinator on day-to-day execution and with the external web development vendor on landing page and tracking implementation.
Partner with internal subject matter experts and division leadership to translate technical content into audience-aligned campaign messaging.
Support recruiting communications and digital recruiting collateral as needed.
Support coordination of conferences, tradeshows, and special events tied to digital campaigns and lead generation.