Specialist, Digital Marketing

Endocrine Society•Washington, DC

5h•Hybrid

About The Position

Endocrinologists are at the core of solving the most pressing health problems of our time, from diabetes and obesity to infertility, bone health, and hormone-related cancers. The Endocrine Society is the world’s oldest and largest organization of scientists devoted to hormone research and physicians who care for people with hormone-related conditions. Our inclusive community is made of scientists, physicians, educators, nurses, and students in 122 countries. Reporting to the Associate Director, Digital Marketing, the Specialist, Digital Marketing provides marketing solutions to improve member engagement, increase revenue, and grow Society brand awareness. This position works across digital marketing channels including email, web, and social media. The specialist will be responsible for assisting in the implementation and ongoing support of digital marketing activities across our entire portfolio.

Requirements

BA/BS, preferably in marketing, communications, or related field.
Minimum of 2-4 years’ work experience, preferably in medical association/not-for-profit organization.
Must have demonstrated experience managing integrated marketing campaigns, inclusive of social media, and content marketing.
Excellent verbal and written communication skills, with demonstrated ability communicating effectively across multiple mediums and digital platforms.
Must be articulate, with the ability to work collaboratively. Must be a multi-tasker who thrives in a fast-paced, ever-changing environment.
Proactive and self-motivated, with the ability to problem-solve and comfort level exploring new technologies and strategies to improve the customer/member experience and increase opportunities for online discussions and the sharing of information.
Must be creative and demonstrate an entrepreneurial attitude.
Proven ability to keep abreast of industry trends to ensure messaging is relevant and differentiated.
Commitment to continuously growing your professional network and professional development.
Flexible when working with others but have a sense of urgency toward meeting deadlines.
Proficiency in Microsoft Office Proficiency (Outlook, Word, PowerPoint and Excel) required.
Ability to learn new technology as required.
Occasional travel and ability to attend some weekend meetings as required.

Responsibilities

Digital strategy support: Assist in the development of the tactical components of omnichannel digital marketing plans to support all Society initiatives: membership recruitment and retention, products, meetings and events, advocacy and leadership initiatives. Demonstrate an understanding of target audiences and segmentation, and shareable content appropriate for specific networks.
Email Marketing: Provide design and implementation of the weekly e-newsletters and advertising placements; monthly publication deployments and advertising placements; select email marketing campaigns, list segmentation and advanced campaign filters, A/B testing, time optimization recommendation, tracking, and performance analysis.
Social Media Management: Daily copywriting, copyediting, and scheduling of posts across platforms, inclusive of stories, reels and short videos, as well as integration of new channels that the Society may add to its portfolio; archival and tracking for patterns and trends; support ticket submissions and testing new functionalities for third party tools (SproutSocial, Canva, Link.Bio, etc.); and project management of all live meeting and global exhibit daily schedule planning and integrations across channels.
Digital Trends and Analysis: Lead for weekly presentations to the entire department, creation of weekly PowerPoint decks, notification of trend insights and influencer engagement, as well as tracking metrics that will be used in related interdepartmental reporting, and reporting on weekly marketing metrics for select interdepartmental campaigns.
Data integrity management for membership within our email marketing software to ensure members receive their member benefits; monthly reporting and team lead for suppressions and spam complaint removals; duplicative account integrations and discrepancy reporting; and monthly audience segmentation audits.
Collaborate with internal stakeholders to ensure timing and placement of portfolio of work in relation to other Society initiatives and strategies; identify cross promotional opportunities and new strategies that align with best practices and trends.
Maintain standardization for digital content across all digital platforms and work closely with team members to adhere to the brand center; and disseminate digital marketing SOPs.
Play a contributing role in planning offers, developing calls to action, identifying new strategies and opportunities, reviewing campaign results, testing, and adjusting digital marketing plans according to results.
Support Marketing leadership as requested to meet deadlines and fulfill responsibilities as an active member of the team.
Annual Meeting Support: Live post and engage with members during ENDO; develop daily newsletters; plan, manage, and implement push notification schedule for the meeting’s mobile app.
Develop SOP addendums for new processes and update existing SOPs to streamline efficiency.
Collaborate with and manage marketing assistant on select tasks such as copyediting support, publication emails, and reporting.