Digital Marketing Specialist
About The Position
GDIT is seeking a talented and driven Digital Marketing Specialist to join our growing marketing team. In this role, you will be responsible for managing and enhancing the web presence of a leading technology and mission solutions company and collaborate with cross-functional teams to deliver a seamless and compelling online experience. Together, we will ensure that our website reflects the quality, innovation, and expertise that defines our brand. As a Digital Marketing Specialist at GDIT, you will play a meaningful role in shaping one of the most influential digital presences in the government technology sector. You will have the opportunity to work on an industry-leading website, leveraging best-in-class tools and the latest digital marketing technologies to drive measurable business impact. If you are passionate about staying ahead of digital trends and want your work to directly influence how a market leader connects with its customers, partners and talent, this role is for you.
Requirements
- Bachelor of Arts/Bachelor of Science in Marketing or related discipline.
- 2+ years of related experience (or 6+ years of cutting edge marketing technology experience in lieu of degree)
- Ability to manage several projects simultaneously
- Exceptional communication and project management skills, with an attention to detail
- US Person
Nice To Haves
- CMS experience preferred, especially Contentful
- Foundational knowledge of SEO and generative AI platforms preferred
- Familiarity with Google Analytics preferred
Responsibilities
- Produce, maintain and edit compelling, well-designed web content on our website using our content management system (CMS).
- Coordinate content input and approvals from stakeholders across the marketing team.
- Maintain current knowledge of SEO, GEO, and AEO trends, algorithm updates, and industry best practices, and serve as an internal resource to advise the team on optimizing web content for search visibility and discoverability.
- Track and analyze website performance metrics using tools such as Google Analytics and SEMrush. Provide reporting on website traffic and trends, tied to business impact.
- Ensure proper UTM tagging and tracking implementation for all campaign-driven web traffic.
- Use data insights to identify optimization opportunities and inform content decisions.
- Conduct regular website audits to identify and resolve issues, update content and ensure brand alignment.
- Document and track website issues and improvement opportunities, providing clear details to support prioritization and resolution.
- Prioritize and address urgent requests and shifting business needs with a sense of urgency and adaptability.
- Assist in special projects as needed related to digital marketing and social media.
Benefits
- Comprehensive benefits and wellness packages
- 401K with company match
- Competitive pay
- Paid time off
- Variety of medical plan options, some with Health Savings Accounts
- Dental plan options
- Vision plan
- Ability to contribute both pre and post-tax dollars to 401(k) up to the IRS annual limits
- Full flex work weeks where possible
- Variety of paid time off plans, including vacation, sick and personal time, holidays
- Paid parental leave
- Paid military leave
- Paid bereavement leave
- Paid jury duty leave
- Short and long-term disability benefits
- Life insurance
- Accidental death and dismemberment insurance
- Personal accident insurance
- Critical illness insurance
- Business travel and accident insurance
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
