Digital Marketing Specialist

Fast Partitions•Gallatin, TN

1d•$60,000 - $84,000•Onsite

About The Position

We are seeking an execution-focused, autonomous Digital Marketing Specialist to own our customer lifecycle marketing and community management channels. In this role, you will take the lead on maximizing the lifetime value of the high-volume traffic driven by our large-scale paid media campaigns, focusing entirely on maximizing customer lifetime value and brand loyalty across distinct corporate properties. As a mid-level professional, you will manage day-to-day operations independently, acting as the connective tissue between our creative, website, and performance marketing teams. You will turn newly acquired shoppers into loyal, repeat customers while fostering a highly engaged, well-moderated online community, ensuring high lifetime value (LTV) and brand loyalty across every touchpoint.

Requirements

Minimum of 2 years of dedicated digital marketing experience in an eCommerce, B2B, or corporate environment.
Hands-on, practical experience utilizing email marketing platforms, social media scheduling dashboards, and marketing analytics tools.
Exceptional written communication skills with a proven track record of mastering distinct brand voices and delivering consumer-facing text that requires minimal managerial review.
Proven ability to work independently with minimal oversight, taking complete ownership of a multi-channel content and deployment calendar.
Strong analytical skills; comfortable running A/B tests, generating performance reports, and translating engagement metrics into tactical growth.
Bachelor’s degree in Marketing, Communications, Business Administration, English, or a related field. (Equivalent direct, provable on-the-job corporate experience may be considered in lieu of a degree).
Minimum of 2 years of full-time, dedicated digital marketing experience, specifically with managing email lifecycle marketing and community engagement.
Proven success autonomously managing multi-channel content calendars and deploying email marketing campaigns that require minimal managerial oversight.

Nice To Haves

Prior experience in B2B marketing, manufacturing, or multi-brand eCommerce environments is highly desirable.

Responsibilities

Independently strategize, build, copywrite, and deploy the promotional email and SMS marketing calendars for both brand properties.
Design, implement, and continuously A/B test behavior-triggered automated sequences (Welcome Series, Abandoned Cart, Post-Purchase, Win-Backs) to capture missed revenue.
Maintain healthy customer lists, perform regular list hygiene, and segment subscribers based on purchase history, behavior, and engagement to deliver targeted messaging.
Actively manage and respond to public customer reviews, feedback, and Q&A across platforms like Google Business Profile, BBB, Trustpilot, and direct site reviews.
Monitor and engage with customer comments, direct messages, and brand mentions across social channels and forums (e.g., Reddit, Quora) to protect brand voice and resolve customer friction.
Ensure all public customer touchpoints uphold brand standards, turning negative interactions into positive outcomes and fostering active, loyal customer communities.
Proactively monitor Reddit, Quora, and industry-specific forums to identify relevant customer pain points, join active discussions, and position our brands as authoritative solutions through high-value comment engagement.
Partner closely with the Creative Content Specialist to schedule, format, and distribute finished assets across YouTube, Instagram, Facebook, and LinkedIn.
Craft high-performing social captions, platform descriptions, hooks, and titles tailored to each social platform's best practices.
Coordinate organic social rollout schedules to seamlessly mirror current website promotions, product launches, and seasonal campaigns.
Leverage Google Analytics 4 (GA4) and marketing performance dashboards to track, compile, and interpret retention and organic KPIs.
Prepare clean weekly and monthly organic performance reports for senior leadership, translating data trends into actionable content and email strategy adjustments.
Take the tactical lead on our trade shows, managing logistics, booth marketing collateral coordination, vendor timelines, and promotional outreach leading up to and following the event.