Digital Marketing Specialist

TMS America • Los Angeles, CA

5d

About The Position

The Digital Marketing Specialist will be responsible for developing and executing comprehensive digital marketing campaigns across paid search, paid social, and display advertising networks to maximize brand awareness. This role involves coordinating product launch initiatives by collaborating with external creative agencies, influencers, and internal cross-functional teams. The specialist will analyze web traffic data and consumer behavior patterns using Google Analytics to optimize user journeys and landing page performance. Additionally, they will collaborate regularly with the e-commerce operations team to sync promotional calendars and enhance online storefront visibility. A key responsibility includes preparing detailed monthly marketing performance reports and presenting actionable insights to executive leadership in both the U.S. and Japan.

Requirements

• 3-5 years of hands-on experience managing digital marketing campaigns, preferably within the consumer goods or retail industry.
• Business-level Japanese language proficiency
• Professional English communication skills, both written and verbal, for effective agency management and localized copywriting.
• Advanced technical knowledge of platform native advertising tools, including Meta Ads Manager and Google Ads.
• Proficiency in Google Analytics, and data visualization tools for campaign analysis.

Responsibilities

• Develop and execute comprehensive digital marketing campaigns across paid search, paid social, and display advertising networks to maximize brand awareness.
• Coordinate product launch initiatives by collaborating with external creative agencies, influencers, and internal cross-functional teams.
• Analyze web traffic data and consumer behavior patterns utilizing Google Analytics to optimize user journeys and landing page performance.
• Collaborate regularly with the e-commerce operations team to sync promotional calendars and enhance online storefront visibility.
• Prepare detailed monthly marketing performance reports and present actionable insights to executive leadership in both the U.S. and Japan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed