Digital Marketing Specialist

Hawthorne Residential Partners

13h•Hybrid

About The Position

The Digital Marketing Specialist plays a key role in managing Hawthorne’s digital presence across multiple platforms. This multi-faceted role supports the execution, optimization, and performance tracking of our online marketing efforts — including website management, search engine marketing (SEM), social media strategy, search engine optimization (SEO), and analytics reporting. This position works cross-functionally with Marketing, Operations, and external vendor partners to ensure a consistent, data-driven, and brand-aligned digital presence for all Hawthorne communities. Hawthorne Residential Partners is a leading multifamily real estate management company headquartered in Greensboro, NC. We are proudly ranked among the Top 50 largest multifamily management companies in the United States, managing more than 64,000 apartment homes across 275+ properties and overseeing $12.5+ billion in assets throughout the Southeast, Florida, and Texas. Hawthorne is nationally recognized for operational excellence and resident satisfaction and is currently ranked #1 in resident satisfaction among NMHC Top 50 Managers, holding the highest score of any Division I management firm in the country. Guided by our “Live It” culture to leave people better than we found them, we are committed to delivering exceptional living experiences through thoughtful execution and strong performance at every level of the organization.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.
2–4 years of experience in digital marketing, preferably within multifamily or property management.
Working knowledge of SEO, Google Ads, and website CMS platforms (RentCafe, Resi, WordPress).
Proficient with Google Analytics (GA4), Looker Studio, and/or similar related reporting tools.
Strong analytical skills with the ability to interpret performance data and recommend optimizations.
Exceptional attention to detail, organization, and time management.
Effective written and verbal communication skills.
Collaborative mindset with the ability to work cross-functionally and manage multiple priorities in a fast-paced environment.
Strong project management and problem-solving abilities.

Nice To Haves

Familiarity with multifamily marketing platforms (Reputation.com, Yardi, Engrain).
Experience in paid social campaigns.
Understanding of UX/UI principles and website quality control processes.
Creative eye for visuals, copywriting, and digital storytelling aligned with brand identity.

Responsibilities

Oversee community website content, performance, and updates to ensure accuracy, accessibility, and engagement.
Implement on-page SEO best practices, including metadata, keyword integration, and image optimization.
Collaborate with vendors (Resi, Engrain, etc.) to manage new launches, floor plan updates, and user experience improvements.
Audit and report on site performance metrics (speed, engagement, lead conversions) using GA4 and Looker Studio.
Support the design and development of new property websites.
Manage website domains, content, and photography; troubleshoot website and digital advertising issues.
Maintain and organize digital assets, including photography, videos, floor plans, and community content across all platforms.
Coordinate with photography or videography vendors when updated or new media assets are required.
Ensure all digital content follows accessibility guidelines and fair housing compliance best practices.
Manage incoming requests through the marketing ticket system, monitoring, prioritizing, and ensuring timely responses to all inquiries.
Coordinate with internal teams and vendors to execute updates and resolve issues.
Support content updates, asset requests, and digital troubleshooting across communities.
Support the setup, monitoring, and optimization of paid search and social campaigns (Google Ads, Display, YouTube).
Review ad creative, copy, and budget pacing to ensure alignment with marketing goals and lead targets.
Collaborate with the Director of Digital Marketing and vendor partners to analyze campaign results and adjust strategy based on performance data.
Assist in driving qualified traffic and improving lead generation across digital channels.
Prepare recurring digital performance reports and dashboards for leadership review.
Track KPIs across channels, including website conversions, ad performance, SEO visibility, and review growth.
Identify trends and present actionable insights to improve ROI and digital consistency.
Utilize tools such as GA4 and Looker Studio to analyze and present performance data.
Pull and analyze lead funnel metrics to identify trends by source, campaign, and property.
Use CRM insights to recommend optimizations and combine CRM findings with website and advertising performance for comprehensive, full-funnel reporting that delivers actionable insights to leadership and operations.
Monitor lead flow across digital channels and recommend conversion optimizations to improve lead quality and volume.
Partner with Operations and Regional Managers to ensure local initiatives are represented online.
Support new community launches and takeovers with timely digital activations.
Maintain alignment with Hawthorne’s brand standards and digital strategy roadmap.
Collaborate across departments to drive consistency and execution.

Benefits

Start with 22 days of vacation, sick, and personal time
Enjoy 16 hours of paid volunteer time annually.
10 paid holidays + 1 floating holiday of your choice
8 hours off to celebrate your birthday
Company 401(k) match to support your financial goals.
Resources to support your long-term financial health (Financial Wellness Reimbursement).
Earn rewards for bringing great talent to the team (Referral Bonuses).
Access to savings at over 1 million retailers and Hawthorne guest suite discounts (Exclusive Discounts).
Comprehensive Onboarding: Feel supported and prepared from day one.
Tailored training programs to help you grow your skills and career (Ongoing Learning).
Education Reimbursement: We invest in your continued learning.
Comprehensive medical and vision plans designed for peace of mind.
100% company-paid dental insurance and life insurance coverage.
Paid Family Leave: Maternity, paternity, and adoption leave so you can focus on what matters most.
24/7/365 Telehealth Access: Connect with doctors anytime, anywhere.
Wellness Incentives: Earn rewards for taking care of your health.
Long-Term Disability Plan: Added protection for life’s unexpected moments.
Leave Bank: Additional paid time off during medical emergencies or natural disasters.
Fitness Reimbursement: Cash toward your gym or fitness membership.
Mental Wellness Tools: Free premium health and wellness subscriptions (a $450 value).
New Parent Perk: One year of free diapers for growing families.