Digital Marketing Specialist

Insulet Corporation • Oakville, ON

4d • CA$56,350 - CA$72,450 • Hybrid

About The Position

As the Associate Digital Marketing Manager, you will be instrumental in supporting the development and execution of our digital marketing communication plan, ensuring alignment with brand and business objectives. Key responsibilities include assisting in the creation of email marketing campaigns, updating website content, managing digital ad creative, and developing organic social media content. You will collaborate with internal teams and external agencies to produce engaging materials for healthcare professional (HCP) marketing communications and support the implementation of regional and global campaigns. Additionally, you will analyze campaign performance metrics to provide insights for optimizing digital marketing strategies. Insulet started in 2000 with an idea and a mission: to enable our customers to enjoy simplicity, freedom, and healthier lives through the use of our Omnipod® product platform. In the last two decades, we have improved the lives of hundreds of thousands of patients by using innovative technology that is wearable, waterproof, and lifestyle-accommodating. Insulet Corporation is one of the fastest-growing medical device companies, thanks to the global success of the Omnipod® Insulin Management System in reducing the daily burden for people living with diabetes. We are looking for highly motivated, performance-driven individuals to be part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it! Do you want to have an impact on delivering best-in-class digital experiences in the Diabetes space? Do you want to put your marketing skills and digital expertise to work and be part of solidifying the Omnipod brand reputation amongst healthcare professionals (HCPs)? If so, join Insulet’s International HCP Marketing team! As the Associate Digital Marketing Manager, you will play a key role in supporting the build and executional elements of the digital marketing communication plan. You will be responsible for assisting in the development and implementation of digital marketing initiatives, ensuring alignment with our brand and business objectives.

Requirements

• Bachelor’s degree required (Marketing concentration preferred).
• 1+ years of relevant experience in marketing (Experience with HCPs a plus).
• Understanding of digital marketing, including best practices for SEO, Paid Search, Paid Social, and associated KPIs.
• Previous experience working within a regulated environment (Pharmaceuticals, Medical Devices, Consumer Healthcare experience preferred).
• Experience with digital marketing tools such as Veeva Vault and/or Salesforce is a plus.
• Fluent in an additional language (e.g., German, French, or Spanish) is preferred.
• Travel may be up to 10% per quarter for meetings, tradeshows, and conferences.

Nice To Haves

• Experience with HCPs a plus
• Experience with digital marketing tools such as Veeva Vault and/or Salesforce is a plus
• Fluent in an additional language (e.g., German, French, or Spanish) is preferred

Responsibilities

• Support the development and execution of email marketing campaigns
• Responsible for website content updates
• Digital ad creative and online campaigns
• Organic social media content creation and management
• Creation of field sales tools to support HCP engagement
• Work closely with internal teams and external agencies to develop engaging content for HCP marketing communications.
• Assist in implementing regional/global campaigns and scaling best practices across international markets.
• Assist with digital launch activities, digital education events, and online marketing initiatives to drive HCP engagement.
• Analyze campaign performance metrics and provide insights to optimize digital marketing strategies.

Benefits

• Insulet Corporation is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. (Know Your Rights)
• Insulet employees are all focused on the same goal — to make a difference.
• Our relentless passion is to simplify life for people with diabetes.
• We excite and empower employees to bring their best selves to work through a culture that supports a healthy work and life balance.
• We set the bar high to meet customer needs, and our priority is to ensure our employees are equipped and supported to help us get there.
• We foster and celebrate curiosity, innovation, and learning.
• Our teams work collaboratively and are empowered to drive the best actions for our customers.
• Our innovation spirit and customer-centric focus position us as global pioneers — leading the way to improve health outcomes with revolutionary medical devices while breaking down barriers to access.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level