Digital Marketing Specialist

Shop Trulieve•Scottsdale, AZ

1d•Hybrid

About The Position

This position will report to the Southwest Digital Marketing Manager on the Digital Marketing team, a part of the Trulieve Marketing department. Top-level duties include omni-channel marketing messaging deployments across email and text message marketing. CDP/CRM performance-based campaign management and reporting. Core duties include but are not limited to CDP Audience segmentation, developing buyer personas, customer journey implementation, geo-based store communications, product-based targeting, maintaining brand guidelines, and supporting in-market Marketing vendors.

Requirements

Digital Marketing experience– 2-3 years.
Flexibility of hours – nights and weekends.
Technology proficiency preferred (CRM/ESP).
Belief in relationship building and working as part of a team to achieve goals/results.
Organized, responsible, and flexible in a fast-paced growth environment.

Nice To Haves

Bachelor’s degree preferred: Marketing, Advertising, IT, or similar.

Responsibilities

Execute daily customer-facing communications through the Customer Data Platform (CDP), including email and SMS campaigns.
Manage CRM audience segmentation by leveraging behavioral, demographic, and psychographic data to ensure precise targeting across markets.
Produce weekly reporting on CRM and marketing campaign performance, highlighting key insights and trends.
Collaborate with cross‑functional teams to develop CRM communication strategies for email and SMS channels.
Write compelling copy for subject lines, preview text, and SMS messages, aligned with brand voice and campaign objectives.
Monitor and analyze campaign results to identify performance wins, optimization opportunities, and gaps in strategy.
Build, implement, and maintain CRM automations and workflows to support lifecycle marketing and enhance customer