Digital Marketing Specialist

D.R. Horton•Charlotte, NC

About The Position

D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. D.R. Horton, Inc. is currently looking for a Digital Marketing Specialist-BLD. The right candidate will be responsible for design, creation, and delivery of marketing related content (written and graphical) that supports marketing activities of a home builder division of D.R. Horton, Inc. (DRH).

Requirements

Bachelor’s degree (B.A.) from a four-year college or university; or two to four years related experience
2+ years of experience in social media platforms in a corporate setting, creating, developing, managing and analyzing public facing websites and webpages in a marketing environment
Proficiency with MS Office and email

Nice To Haves

Proficient in Adobe suite of tools (Photoshop, etc.), HTML, CSS and other markup languages, Google and Social Media Analytics, CAN-SPAM Requirements
Working knowledge of SEO/SEM, Web Analytics and Social Media

Responsibilities

Strategize, plan, maintain and manage content of all DRH social media initiatives including Facebook, LinkedIn, etc.
Ensure all content is approved, accurate and continuously up-to-date. Keep corporate sites updated with fresh, relevant and inviting content
Report on the growth and analytics of all social media initiatives
Provide feedback and analysis to DRH Marketing and division management on their social media, online content and email marketing initiatives
Train division users on approved practices and email marketing platform changes
Write and review web-based marketing content to ensure correct grammar, accurate information and an engaging active tone
Compose and develop SEO-friendly content for the company website that effectively and correctly provides information on company products and services
Determine target audience, devise campaigns, and launch email campaigns to create buzz or generate leads for the business
Ensure messages are sent to those who have opted for messages in proper form and template
Uses email analytics to re-define current processes and procedures
Using Google Analytics, maintain and report on site’s overall domain, as well as individual market reports, as needed. Monitor site usage metrics to identify trends and recommend improvements
Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
Ability to work overtime
Stay up-to-date on social media and email best practices to integrate them into the overall marketing strategy for the business
Assist in other areas of digital marketing that include, but are not limited to, social media, web analytics, graphic design, SEO, and SEM
Participate in other corporate marketing initiatives on an as needed basis
Evaluate data integrity of the DRH division CRM databases and recommend process improvements
Train new sales personnel on CRM tool for effective data capture
Coordinate and execute all video production
Participate in video pre-production strategy & planning meetings; send meeting recap notes
Work with marketing managers and outside vendors to clearly outline expectations, setting pre-and post-production schedules
Develops, implements and ensures brand consistency in video development, editing, and production
Research and stay on top of industry trends in video, audio and photography
Support users of the DRH website and the CRM system