Digital Marketing Specialist

The Mx Group•Burr Ridge, IL

4d•$90,000 - $100,000•Onsite

About The Position

MX is seeking a Digital Marketing Specialist who is genuinely exceptional at what they do, not a generalist who understands digital, but someone who is deep in the digital space and has the experience and results to prove it. You'll own MX's digital presence: the website, our search performance across SEO, AEO, and GEO, email marketing, and our social channels. This is the most outward expression of our brand and the engine of our marketing program. A website overhaul is already underway. The brand is being relaunched. And buyers are rapidly shifting how they find agencies, so the right candidate will know how to ensure MX shows up where they look. You'll report to the Director of Marketing and collaborate closely with MX's internal agency teams, including media, data & analytics, content, and creative, as well as our external PR firm. This is not a role for someone who waits to be directed. It's for a digital native who sees what needs improvement, owns the fix, and delivers results.

Requirements

4-6+ years of digital marketing experience with deep, demonstrated expertise in website optimization and SEO/AEO/GEO, not just exposure to them
Genuine social media mastery: you understand native content, platform-specific best practices, and what makes B2B brands compelling (not boring) on social
A proactive, self-directed mindset: you don't wait to be told what to fix. You find it, own it, and improve it.
Proficiency with HubSpot, WordPress, Google Analytics, and LinkedIn Campaign Manager
B2B marketing experience, enough to understand the audience, the buying cycle, and what actually drives results
Comfort in an agency environment: fast-paced, collaborative, and occasionally unpredictable
In-office presence at our Burr Ridge, IL headquarters, Tuesday, Wednesday, Thursday minimum, and any day clients or collaboration require
Bachelor's degree in Marketing or a related field; equivalent experience considered

Responsibilities

Own the ongoing testing, optimization, and continuous improvement of the website: UX, conversion, site speed, content structure, and overall performance. Use data to identify opportunities and run structured experiments to act on them.
Own MX's search visibility across traditional SEO, AI answer engines (ChatGPT, Perplexity, Google AI Overviews), and generative search. Drive ongoing iteration of strategy, performance monitoring, and optimization.
Support the development of content creation across the organization, needed to increase discoverability and to feed into our social and email marketing programs.
Develop and execute a social media strategy that positions MX credibly and compellingly in the B2B marketing community and accurately represents MX among its competitive set.
Create high-quality native content yourself and inspire colleagues across the agency to contribute as well.
Own MX's email engine in HubSpot. From always-on nurture sequences to campaign sends. Your goal: make every email touchpoint from first contact through sales handoff feel intentional, not automated.
Evaluate scoring models and lead quality to understand the effectiveness of these efforts and how we can evolve our efforts to create a consistent experience for website visitors.
Partner with MX's Activation (media) team to execute and optimize paid digital campaigns across social, programmatic display, paid search, and CTV, bringing performance insights into planning and optimization conversations.
Be a visible, energetic, and collaborative presence in the Burr Ridge office that makes MX employees excited to participate in marketing activities.
Don’t shy away from the performance of campaigns - run to them to understand how the work is impacting the pipeline and what you can do to support our growth.