Sr. Digital Marketing Manager
About The Position
By combining first-hand knowledge of what cannabis users want with the most advanced technology and cutting-edge design, Puffco hasn’t just grown a company: we have started a movement that will mainstream cannabis enjoyment for the world. The company was founded in 2013 with a singular mission: to bring consumers the pleasure of a full-spectrum cannabis experience. Unlike other products which offer only a fraction of the full potential of cannabis, Puffco has focused on bringing the richest and most fulfilling experience possible. Puffco products are adored by consumers and critics alike and have won numerous industry and technology awards. In addition to consumer success, Puffco continually revolutionizes the cannabis industry. Puffco’s corporate culture is built on a team laser-focused on working together to realize the company’s mission and vision. We strive to ensure a driven and unique business culture that respects and honors employees, partners, and customers. Puffco has also been listed by MG Magazine as one of the 50 best companies to work for. Overview Puffco is seeking an experienced Senior Digital Marketing Manager (Contract) to support the business during a maternity leave. This role will own and execute key digital marketing channels, with a focus on email (Klaviyo), SMS, and paid media, while also playing a critical role in go-to-market (GTM) launches, promotions, and lifecycle strategy. This is a highly cross-functional role requiring both strategic leadership and hands-on execution.
Requirements
- 5+ years of experience in digital marketing, preferably in eCommerce or DTC
- Deep hands-on experience with Klaviyo (email + SMS)
- Strong understanding of paid media channels (Meta, Display ads, etc.)
- Proven track record of driving revenue through lifecycle marketing
- Experience owning CRM strategy within product launches and GTM campaigns
- Strong analytical mindset with experience in reporting and performance optimization
- Ability to work independently and manage multiple priorities in a fast-paced environment
- Excellent communication and cross-functional collaboration skills
Nice To Haves
- Experience in premium/lifestyle or consumer brands
- Familiarity with compliance and best practices in SMS marketing
- Experience working with agencies or managing external partners
- Experience with international DTC marketing and localization strategies
Responsibilities
- Own day-to-day execution and optimization of email and SMS marketing programs (Klaviyo)
- Build, QA, and deploy campaigns and automated flows
- Manage segmentation, personalization, and testing strategies
- Monitor performance and optimize for revenue, engagement, and retention
- Own the CRM channel within GTM launches
- Develop and execute email/SMS strategies for product launches and key campaigns
- Partner cross-functionally to ensure alignment across messaging, timing, and customer experience
- Lead execution of major promotional moments, including Black Friday/Cyber Monday (BFCM)
- Plan and deploy DTC promotions across email and SMS
- Coordinate messaging cadence, offers, and audience targeting
- Optimize performance in real time during peak periods
- Manage and optimize SMS marketing strategy
- Campaign planning, compliance, and list growth
- Performance tracking and A/B testing
- Oversee paid media performance and experience
- Collaborate with internal teams and/or external agencies on campaign execution
- Ensure alignment between creative, landing pages, and audience targeting
- Monitor key metrics (ROAS, CPA, conversion rate) and provide actionable insights
- Own and oversee the referral program
- Manage platform, performance, and optimization opportunities
- Drive customer acquisition and advocacy through referral initiatives
- Analyze performance across channels and deliver weekly/monthly reporting
- Identify trends, opportunities, and areas for improvement
- Translate data into clear recommendations for stakeholders
- Partner cross-functionally with creative, eCommerce, and product teams
- Ensure cohesive messaging and seamless customer journeys
- Support product launches and promotional campaigns
- Maintain and evolve customer lifecycle strategies
- Drive retention, LTV, and re-engagement initiatives
- Optimize flows such as welcome, post-purchase, and winback
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
