Sr. Manager, Brand Marketing

Loblaw Companies Limited•Brampton, ON

4d•CA$100,000 - CA$132,000•Hybrid

About The Position

The Sr. Manager, Brand Marketing, leads the translation of business strategies into brand strategies for the control brand marketing team. This portfolio includes revered Canadian brands like President’s Choice® and no name®. This role drives strategy through to execution and serves as a leader and key collaborator with several stakeholders within the business including Control Brand, Enablement, Category, Loblaw Media and Loblaw Agency. The Sr. Manager leads a small brand marketing team to drive seamless delivery of Marketing’s most visible and complex programs. They are accountable for the growth of their portfolios, which may include an entire category, or a collection of critical brand campaigns.

Requirements

Translating marketing strategy into execution
Strong knowledge of both traditional and digital marketing practices
Marketing communication
Brand strategy & positioning
Developing marketing insights from data & analytics
Budget management
Project management
8 years of experience
4-5 years in brand manager role, managing marketing campaigns

Responsibilities

Works with Marketing and business leaders to translate corporate strategy into control brand strategy, and to clearly define brand values and objectives.
Supports the development of long-term marketing strategies that, when implemented optimally, communicate and enhance Loblaw’s competitive advantages, improve brand health for LCL’s largest control brands and drive the achievement of strategic targets/share gains.
Translates brand & portfolio-level strategic objectives into campaign/program-level strategies; leverages consumer/business insights and previous campaign learnings to inform campaign brief; works with Marketing leaders to clearly define KPIs and objectives for each campaign.
Leads the execution of marketing campaigns for portfolio and ensures timely execution that aligns with annual plan objectives; acts as a key point of contact for agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital, Retail Grocery Teams) for the review and approval of creative.
Acts as a point of contact for other Brand teams, for guidance regarding the application of control brand standards/strategy in campaign planning or execution across the enterprise.
Manages team performance against marketing portfolio and campaign objectives and KPIs through mentorship and professional development.
Acts as an advisor to category counterparts; collaborates across the Marketing organization and with other key partners to drive best practices, shared learnings, and efficiencies.
Collaborates with internal and external partners to incorporate leading edge, innovative marketing strategies across paid, earned and owned channels, to drive relevant and best in class campaigns.
Supports leadership in the development of annual marketing plans.