Mgr, Digital Marketing Operations

our team • Overland Park, KS

6d • Hybrid

About The Position

Building the people that build the world. With platforms in HVAC and Detection and Measurement, SPX Technologies builds innovative solutions that enable a safer, more efficient, sustainable world. Through our RiSE talent development framework, we Reach, Identify, Strengthen, and Engage our employees to support them in their continued development. We’re a global company of problem solvers, collaborators, and innovators, and our businesses build solutions that impact the world.

As part of HVAC Cooling, SPX Cooling Technologies is a leader in high quality industrial HVAC equipment used to cool large facilities like hospitals, data centers, and power plants. With cooling towers, fans, and refrigeration units, companies rely on brands like Marley, Recold, and SGS to provide comfort and mission critical and industrial cooling solutions.

How you will make an Impact (Job Summary)
SPX is a diverse team of unique individuals who all make an impact. The Marketing Manager guides projects that directly impact our sales channels and operational efficiency:

Support the development and maintenance of SPX Cooling’s B2B websites and digital portals, collaborating with IT and external agencies.
Apply knowledge of CMS platforms, user experience, and SEO best practices to optimize web performance.
Execute and manage routine website updates; monitor site health and SEO using Google Analytics and related tools.
Maintain marketing databases, forms and workflows in HubSpot, and assist in Salesforce CRM sync.
Manage account-based marketing strategies by coordinating digital ad asset delivery and campaign tracking, serving as the primary liaison to external agency partners.
Assist in deploying surveys and customer feedback tools (e.g. NPS, customer satisfaction surveys).
Track performance across digital channels using dashboards and analytics tools.
Support onboarding and integration of new martech platforms as necessary.
Continually builds knowledge of the company, products, and services to effectively communicate market differentiation and unique selling proposition by interfacing with Sales, Product Management, R&D, Engineering, Operations, and industry channel partners.
Actively identify areas of process improvement and champion change initiatives to help the company measure and achieve objectives and performance standards. S/he must demonstrate an “ownership mentality,” with a passion for delivering on commitments, owning results and “rolling up” his/her sleeves to drive performance.
Effectively utilizes project management tools to improve team efficiency.

Requirements

• 5+ years of experience in digital marketing operations, marketing automation, or related roles
• Hands-on experience with CMS/Wordpress, Google Analytics and SEO best practices
• Proficiency with marketing automation tools, preferably HubSpot; familiarity with Salesforce integration a plus
• Strong project management skills, including experience coordinating external vendors and internal stakeholders
• Analytical mindset with ability to build and interpret performance dashboards and campaign reports
• Excellent attention to detail and ability to manage multiple digital tools and channels simultaneously
• Comfortable navigating martech ecosystems and adopting new digital platforms quickly
• Bachelor’s degree required

Nice To Haves

• Excellent written and verbal communication skills to clearly articulate vision and data analyses.
• Highly organized with the ability to manage multiple tasks and priorities.
• High value for quality, compassion, teamwork, collaboration and fun!
• Able to work well under pressure within a fast-paced environment.

Responsibilities

• Support the development and maintenance of SPX Cooling’s B2B websites and digital portals, collaborating with IT and external agencies.
• Apply knowledge of CMS platforms, user experience, and SEO best practices to optimize web performance.
• Execute and manage routine website updates; monitor site health and SEO using Google Analytics and related tools.
• Maintain marketing databases, forms and workflows in HubSpot, and assist in Salesforce CRM sync.
• Manage account-based marketing strategies by coordinating digital ad asset delivery and campaign tracking, serving as the primary liaison to external agency partners.
• Assist in deploying surveys and customer feedback tools (e.g. NPS, customer satisfaction surveys).
• Track performance across digital channels using dashboards and analytics tools.
• Support onboarding and integration of new martech platforms as necessary.
• Continually builds knowledge of the company, products, and services to effectively communicate market differentiation and unique selling proposition by interfacing with Sales, Product Management, R&D, Engineering, Operations, and industry channel partners.
• Actively identify areas of process improvement and champion change initiatives to help the company measure and achieve objectives and performance standards. S/he must demonstrate an “ownership mentality,” with a passion for delivering on commitments, owning results and “rolling up” his/her sleeves to drive performance.
• Effectively utilizes project management tools to improve team efficiency.

Benefits

• Generous and flexible paid time off including paid personal time off, caregiver, parental, and volunteer leave
• Competitive health insurance plans and 401(k) match, with benefits starting day one
• Competitive and performance-based compensation packages and bonus plans
• Educational assistance, leadership development programs, and recognition programs

What This Job Offers

• Job Type: Full-time
• Career Level: Manager