Sr Manager, Market Research – Market Access & Patient Services (Oncology)
About The Position
The Sr Manager, Market Research – Market Access & Patient Services (Oncology) is part of AbbVie’s Analytics and Performance Excellence (APEX) function, within the Market Access and Patient Services Insights (MAPS) organization. MAPS shapes market access strategies for AbbVie’s US brands. This hybrid role focuses on primary market research, with some opportunity for data analytics, and requires substantial market research experience and expertise in the U.S. market access environment. The role leads primary and secondary market research for an oncology brand and/or launch indications. Its insights influence market access strategies and tactics, pricing, contracting, messaging, payer access, and brand demand, with the goal of aligning research findings to broader commercial objectives and improving patient and physician access to AbbVie brands. The position collaborates with U.S. Market Access commercial leaders and internal Sales, Marketing, and Brand insight partners, and communicates market access insights and issues to leadership. The position develops payer-channel go-to-market strategies for launch brands and produces analytical narratives about the market environment and stakeholder negotiations. Areas of focus include gross and net pricing, contracting, value propositions, competitive launches and actions, payer formulary coverage and reimbursement, and value drivers relevant to clinical data development and value positioning. The role also leads custom research programs, manages suppliers and stakeholders, synthesizes complex information into compelling narratives, and explores new insight methodologies.
Requirements
- Bachelor’s degree.
- 11 years of professional experience.
- 7 years of related industry experience in market research.
- Strong storytelling skills and ability to synthesize complex information into concise, impactful messages and communications.
Nice To Haves
- Master’s degree or MBA.
- Oncology experience.
- Strong working knowledge of syndicated pharmaceutical data sources.
- 3 years of pharmaceutical market access experience and subject matter expertise with Health Plans, PBMs, Hospital Systems, Specialty Pharmacies, and Healthcare Policy stakeholders.
- 5 years of pharmaceutical marketing insights experience with significant expertise with Physician and Consumer stakeholders.
Responsibilities
- Lead primary and secondary market research activities for a key oncology brand and/or launch indications to inform market access decisions.
- Co-develop innovative pricing and contracting strategies with U.S. Market Access commercial leaders to optimize payer formulary access and maximize net sales for assigned brands.
- Deliver customer insights through market research, competitive simulation, and customer and environmental modeling to assess economic and clinical dynamics that affect payer access and brand demand.
- Identify and proactively address market access opportunities and threats based on understanding of the U.S. healthcare landscape and relevant AbbVie therapeutic areas.
- Build collaborative relationships with internal U.S. Market Access Sales and Marketing stakeholders and align insights with Brand insight partners.
- Lead development of GPO, IDN, Specialty Pharmacy, Health Plan, and PBM go-to-market strategies for launch brands across payer channels.
- Develop analytical narratives describing market conditions that influence stakeholder negotiations.
- Lead delivery of brand-specific market access insights and responses to market access issues and trends, including pricing, contracting, value propositions, competitive launches, payer coverage, reimbursement, and value drivers.
- Lead custom research programs and manage research suppliers and stakeholders to deliver useful learnings.
- Synthesize primary and secondary research findings into compelling narratives and communicate market access issues and insights to leadership.
- Explore new insight methodologies and expand the research toolkit to better serve the business.
Benefits
- Paid time off, including vacation, holidays, and sick time.
- Medical insurance.
- Dental insurance.
- Vision insurance.
- 401(k).
- Eligible to participate in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
