Sr Manager, Internal Communications & Visual Storytelling

Panera Bread•Newton, MA

7d•$119,634 - $136,383•Hybrid

About The Position

The Internal Communications & Visual Storytelling Lead develops and delivers strategic employee communications through compelling visual storytelling. This role blends internal communications, employee engagement, graphic design, video production, photography, and digital content creation to inform, inspire, and connect employees across the organization. The ideal candidate is both a communications strategist and a creative producer who can translate complex business initiatives into engaging multimedia experiences across intranet, email, digital signage, executive communications, videos, and live events.

Requirements

Bachelor's degree in Communications, Journalism, Marketing, Public Relations, Multimedia Design, or related field.
5-7+ years of experience in internal communications, corporate communications, employee engagement, or content marketing.
Strong portfolio demonstrating video production, graphic design, and storytelling capabilities.
Experience with Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Illustrator, InDesign) or equivalent tools.
Experience creating executive communications and employee-focused content.
Proficiency with Microsoft 365, PowerPoint, SharePoint, and intranet platforms.
Strong photography and videography skills.
Excellent writing and editing capabilities.

Nice To Haves

Experience supporting executive communications.
Motion graphics and animation experience.
Familiarity with change management and employee engagement programs.
Experience measuring communication effectiveness and engagement metrics.
Knowledge of AI-powered content creation tools.

Responsibilities

Develop and execute internal communications strategies aligned with business objectives.
Create and manage company-wide employee communication campaigns.
Partner with executives and business leaders to communicate organizational priorities and change initiatives.
Develop content for intranet, newsletters, town halls, leadership communications, and employee engagement programs.
Measure communication effectiveness through analytics and employee feedback.
Concept, script, film, and edit internal video content.
Produce executive messages, culture stories, employee profiles, event recaps, and organizational announcements.
Develop motion graphics and short-form video content for digital channels.
Manage video production workflows from pre-production through post-production.
Create visually compelling communications using graphic design principles.
Design presentations, infographics, digital signage, internal branding materials, and campaign assets.
Ensure brand consistency across all employee-facing communications.
Develop creative concepts that increase employee engagement and information retention.
Support employee engagement initiatives through innovative content and campaigns.
Partner with HR, Corporate Affairs, and leadership teams to promote culture and values.
Capture photography and video content at company events and meetings.
Help create memorable communication experiences that strengthen employee connection.