Sr. Manager, Integrated Content

Ferrara•Chicago, IL

11d•$114,450 - $160,230•Hybrid

About The Position

The Sr. Manager, Integrated Content leads the development and execution of all paid, owned, and earned social, influencer, and digital content strategies across Ferrara’s portfolio of iconic brands. This role sits at the intersection of culture, creativity and consumer engagement, helping our brands show up in meaningful ways through breakthrough content, creator partnerships, real-time cultural activations and integrated campaigns formed during annual planning. A strategic thinker and creative problem solver, this leader brings campaigns to life by partnering closely with internal stakeholders, agency partners, creators, and platform teams. They are a subject matter expert in all things content, social media, influencer marketing, and emerging digital trends, with a passion for turning insights and observations into impactful consumer experiences. Most importantly, they bring curiosity, energy, and a test-and-learn mindset to the work. This role leads a team of four and plays a critical part in shaping the future of Ferrara’s Creative, Content and PR team.

Requirements

Highly proficient in the Adobe Suite of Tools
Experience working with marketing analytics and social CMS tools (e.g., Sprinklr)
Can create content for social
Strong understanding of integrated marketing and comms planning
Strong analytical and organizational skills
Exceptional collaboration skills
Excellent communication and influencing skills
High levels of energy, creativity and enthusiasm
Strong sense of ownership and accountability over results.
Has a growth mindset
Comfortable operating in highly dynamic and ever-changing environments
Bachelor’s degree required
8 - 10 years in a content or digital role
Demonstrated ability to develop, coach and elevate high-performing teams
Ability to serve as a strategic advisor to brand teams and agency partners
Deep understanding of social platforms, creator ecosystems, internet culture and emerging digital trends
Experience planning and executing campaigns across online channels
Experience managing communities online, preferably multiple brands at once
Experience finding online trends and turning them into branded opportunities
Experience creating content and managing an online content calendar
Experience leveraging AI and emerging technologies to improve content creation, optimization, or workflow efficiency
Knowledge of eComm and lower funnel driving tactics
Previous experience working at or with external agencies
Experience measuring and evaluating content across channels
Experience working within a dynamic cross-functional team environment, navigating objectives to drive priority and deliver breakthrough results

Responsibilities

Drive all content for brand campaigns – from strategy to execution – inclusive of planned / agile organic content, paid programs (e.g., paid social, influencers) and custom programs (e.g., unique programs with partners).
Provide governance to brand teams and agencies on all things content, influencer and social. Use insights, culture and creativity to shape meaningful consumer experiences. Partner with media team on plans and optimizations.
Determine how content should be created and oversee process with various partners (e.g., internal team, external agency partners or through creators). Take an active role in content creation process for in-house content development.
Lead, grow and inspire the team of four Sr. Associates – community managers, content creators and creative problem-solvers. Partner with our Creative Director and Operations lead to manage team capacity and project intake.
In conjunction with the Sr. Manager of Public Relations, lead Ferrara’s Sugar Rush program, our brand fan program that propels our brands into culture and supercharges our super fans!
Own Ferrara’s influencer marketing ecosystem – Develop influencer strategies across Ferrara’s portfolio of brands. Oversee internal and external influencer partnerships. Ensure all influencer engagements adhere to FTC guidelines.
Work with international teams to ensure brand consistency.
Partner with consumer understanding and marketing effectiveness teams to use native platforms, social listening and reporting tools to help us analyze what worked and what didn’t. Analyze data to inform future platform, post type and audience recommendations.
Serve as a subject matter expert on all things content, social media and influencer. Stay up to date on social platform, content and digital best practices and trends. Communicate trends to teams as appropriate. Always answer the questions – what’s next and so what?