Sr. Content & Editorial Manager

American Heart Association • Dallas, TX

6d • Hybrid

About The Position

The Sr. Content and Editorial Manager leads content strategy for the American Heart Association’s membership engagement and retention efforts. Using a data-driven approach, this role develops, produces, edits, and manages member-focused content across channels and formats, including web pages, articles, newsletters, webinars, continuing education programs, videos, resource guides, downloadable publications, and online community content. The position is based at the Association’s Dallas, Texas office, with home-based work available.

The role works with Marketing, Membership leadership, and departments across the Association to advance organizational and membership objectives. It leads content staff and external contributors, maintains editorial standards, oversees content budgets and vendor relationships, and uses performance metrics and audience insights to improve content effectiveness. The Association describes its workplace approach as supporting work-life harmonization and provides training and professional development resources.

Requirements

• Bachelor’s degree or an equivalent combination of education and experience.
• At least five years of relevant experience.
• Five or more years of experience in content strategy, editorial management, publishing, content marketing, membership engagement, communications, or a related field.
• Demonstrated experience developing and executing multi-channel content strategies that increase audience engagement, acquisition, retention, or member/customer growth.
• Experience leading content teams and managing employees, freelancers, agencies, or cross-functional contributors.
• Exceptional writing, editing, proofreading, and storytelling skills across multiple formats, including articles, newsletters, webpages, videos, webinars, and digital resources.
• Strong understanding of audience development and content personalization strategies.
• Experience using analytics, audience insights, and performance metrics to evaluate content effectiveness and optimize engagement.
• Excellent project management skills, including the ability to manage multiple priorities and deliver high-quality work on schedule.
• Ability to collaborate effectively with marketing, membership, education, digital, and business stakeholders to achieve strategic objectives.
• Experience managing budgets, vendor relationships, contracts, and external content partners.
• Strong verbal and written communication skills, including the ability to influence stakeholders and present recommendations to senior leadership.

Responsibilities

• Develop and execute a comprehensive content strategy supporting membership acquisition, engagement, retention, and overall member value.
• Create, edit, and manage content across digital, print, video, webinar, email, and community platforms.
• Partner with Marketing to promote member content through newsletters, email campaigns, social media, websites, and other communication channels.
• Collaborate with departments across the Association to identify, develop, and leverage content opportunities that advance organizational and membership objectives.
• Lead and mentor content staff, freelance writers, editors, designers, and other contributors, including coaching, workflow management, prioritization, and performance management.
• Establish and maintain editorial standards so content reflects the Association’s brand, voice, quality expectations, and strategic priorities.
• Conduct ongoing content audits for accuracy, relevance, consistency, and alignment with member needs and interests.
• Manage content-related budgets, contracts, freelancers, agencies, and external vendors.
• Monitor industry trends, content best practices, emerging technologies, and competitive activity across scientific, medical, healthcare, and professional associations.
• Measure and analyze content performance using engagement, retention, and conversion metrics, and apply insights to improve effectiveness.
• Partner with Membership leadership to identify content gaps, emerging member needs, and opportunities to strengthen the membership value proposition.

Benefits

• Medical, dental, vision, disability, and life insurance.
• Retirement program with employer match and automatic contribution.
• Employee assistance program, employee wellness program, telemedicine, and medical consultation.
• Professional mentoring program and Employee Resource Groups.
• Heart U online university and training resources.
• Paid time off of at least 16 days per year for new employees, increasing with seniority.
• 12 paid holidays each year.
• Tuition assistance for education related to current duties, responsibilities, or potential future positions.
• Annual salary planning and incentive programs, based on experience type.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior