Sr. Content & Editorial Manager

American Heart Association • Dallas, TX

7d • Hybrid

About The Position

The Sr. Content & Editorial Manager leads content strategy for the American Heart Association’s membership engagement and retention efforts. Using a data-driven approach, the role develops, produces, edits, and manages member-focused content across channels and formats, including web pages, articles, newsletters, webinars, continuing education programs, videos, resource guides, downloadable publications, and online community content. The position is based at the Association’s Dallas, Texas office, with home-based work available.

The manager works with Marketing, Membership leadership, and departments across the Association to create and promote content that supports membership acquisition, engagement, retention, member value, and broader organizational objectives. The role leads and mentors staff and external contributors, sets editorial standards, oversees content audits and budgets, and evaluates performance to continually improve content effectiveness.

Requirements

• Bachelor’s degree or equivalent combination of education and experience.
• At least five years of relevant experience.
• Five or more years of experience in content strategy, editorial management, publishing, content marketing, membership engagement, communications, or a related field.
• Demonstrated experience developing and executing multichannel content strategies that increase audience engagement, acquisition, retention, or member/customer growth.
• Experience leading content teams and managing employees, freelancers, agencies, or cross-functional contributors.
• Exceptional writing, editing, proofreading, and storytelling skills across multiple formats, including articles, newsletters, webpages, videos, webinars, and digital resources.
• Strong understanding of audience development and content personalization strategies.
• Experience using analytics, audience insights, and performance metrics to evaluate content effectiveness and optimize engagement.
• Excellent project management skills, including the ability to manage multiple priorities and deliver high-quality work on schedule.
• Proven ability to collaborate with marketing, membership, education, digital, and business stakeholders to achieve strategic objectives.
• Experience managing budgets, vendor relationships, contracts, and external content partners.
• Strong verbal and written communication skills, including the ability to influence stakeholders and present recommendations to senior leadership.

Responsibilities

• Develop and execute a comprehensive content strategy supporting membership acquisition, engagement, retention, and overall member value.
• Create, edit, and manage content across digital, print, video, webinar, email, and community platforms.
• Partner with Marketing to promote member content through newsletters, email campaigns, social media, websites, and other communication channels.
• Collaborate with Association departments to identify, develop, and leverage content opportunities that advance organizational and membership objectives.
• Lead and mentor content staff, freelance writers, editors, designers, and other contributors, including coaching, workflow management, prioritization, and performance management.
• Establish and maintain editorial standards that reflect the Association’s brand, voice, quality expectations, and strategic priorities.
• Conduct ongoing content audits to ensure accuracy, relevance, consistency, and alignment with member needs and interests.
• Manage content-related budgets, contracts, freelancers, agencies, and external vendors.
• Monitor industry trends, content best practices, emerging technologies, and competitive activities across scientific, medical, healthcare, and professional associations.
• Measure and analyze content performance using engagement, retention, and conversion metrics, and apply insights to improve effectiveness.
• Partner with Membership leadership to identify content gaps, emerging member needs, and opportunities to strengthen the membership value proposition.

Benefits

• Medical, dental, vision, disability, and life insurance.
• Retirement program with employer match and automatic contribution.
• Employee assistance program, employee wellness program, telemedicine, and medical consultation.
• Professional development resources, including Employee Resource Groups, a professional mentoring program, and Heart U.
• Paid time off of at least 16 days per year for new employees, increasing with seniority.
• 12 paid holidays per year.
• Tuition assistance for education and career development related to current duties or potential future positions.
• Annual salary planning and incentive programs, based on the type of experience.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior