Sr. Manager, E-Commerce and Merchandising

Fresh Prep Foods Inc • Vancouver, BC

3d • Hybrid

About The Position

Fresh Prep is looking for a Senior Ecommerce & Merchandising Manager to own the performance of our digital storefront and drive revenue per customer. This role is responsible for how our menu (our core product) is structured, promoted, and experienced by customers. You will define merchandising strategy, influence what we sell, and partner cross-functionally to maximize AOV, conversion, and overall revenue. This is a highly commercial role at the intersection of Growth, Product, Lifecycle, and Culinary.

Requirements

• 6-10+ years experience in ecommerce, merchandising, or growth roles, ideally in DTC, grocery, subscription, or retail, with a track record of driving AOV, conversion, or revenue growth
• Strong commercial and analytical mindset. Able to identify what will drive revenue and use data to inform decisions
• Experience with merchandising, pricing, and promotional strategy, and translating insights into clear, actionable plans
• Effective cross-functional operator, able to work across Product, Lifecycle, Growth, and Culinary to drive outcomes
• Comfortable in ambiguity, with a bias toward action and experimentation, and a focus on measurable impact

Responsibilities

• Own the performance of the online storefront
• Track and drive key metrics: AOV, conversion rate, revenue per order
• Identify and execute opportunities to improve commercial performance week to week
• Lead trading decisions based on performance, product, and growth targets
• Define weekly merchandising priorities across recipes, add-ons, and bundles
• Determine what products are featured, promoted, or deprioritized
• Partner with Culinary to shape menu composition (premium vs core, add-ons, variety)
• Develop clear campaign themes tied to menu and customer demand
• Develop and test pricing and promotional strategies (bundles, thresholds, offers)
• Balance revenue growth, conversion, and retention impact
• Work with Growth and Finance to ensure strong unit economics
• Define merchandising requirements and customer experience goals for the menu and checkout journey
• Partner closely with Product and UX to improve discovery, upsell, and conversion flows
• Contribute to experiment ideation and prioritization to improve AOV and conversion
• Ensure merchandising priorities are clearly translated into the onsite experience
• Lead weekly and monthly trading / merchandising planning
• Work closely with brand on product strategy and translate into clear briefs for Lifecycle (CRM) and Growth (paid media)
• Ensure a clear brand and consistent execution across onsite, email, and acquisition channels
• Analyze product, menu, and customer behavior to identify growth opportunities
• Build simple, actionable reporting to inform weekly decisions
• Use data to continuously refine merchandising, pricing, and promotion strategy

Benefits

• Comprehensive health benefits package including medical, dental, vision, and life insurance
• Exclusive food perks that let you experience our amazing products
• A culture that celebrates innovation, encourages professional development, and supports work-life balance

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed