Sr Manager Digital Marketing Programs
About The Position
We're seeking an experienced, results-driven Sr. Digital Marketing Manager to join our high-performing Growth Marketing team. In this role, you'll lead our paid digital marketing initiatives across search, social, and display channels, driving qualified leads and revenue growth for Rightworks' product portfolio across acquisition and cross-sell/up-sell. As a strategic member of our Growth Marketing team, you'll manage day-to-day paid campaign operations while also shaping our digital marketing strategy. You'll work cross-functionally with integrated campaign managers, sales teams, and creative partners to identify optimal channel mix, uncover growth opportunities, and scale our digital presence. This role reports directly to the Sr. Director of Growth Marketing. This is a hybrid position, with 3 days per week in our Nashua, NH headquarters.
Requirements
- 5+ years of B2B digital marketing experience with demonstrated success in lead generation and revenue growth
- Expert-level proficiency with Google Marketing Platform (Analytics, Tag Manager, Ads) and major paid advertising platforms (Google, Bing, LinkedIn, Meta)
- Strong experience with A/B testing, landing page optimization, and conversion rate optimization
- Deep understanding of marketing attribution, funnel analysis, and ROAS optimization
- Advanced Excel/Google Sheets skills and experience with data visualization tools like PowerBI
- Knowledge of SEO principles and integrated organic/paid strategies
- Analytical mindset with strong problem-solving abilities
- Results-oriented with a track record of exceeding performance targets
- High levels of integrity, autonomy, and self-motivation
- Excellent communication and presentation skills
- Collaborative team player with cross-functional experience
- Adaptable and comfortable working in a fast-paced, evolving environment
Responsibilities
- Partner with Growth Marketing and Sales teams to develop data-driven strategies that meet business objectives and exceed KPIs
- Manage end-to-end paid media campaigns across Google Ads, Bing, LinkedIn, Meta, and other key platforms
- Monitor budget allocation, optimize cost per acquisition, and maximize ROAS across all channels
- Generate performance reports and translate data insights into actionable campaign strategy recommendations
- Coordinate with paid media agencies and internal teams on conversion rate optimization and testing initiatives
- Work closely with SEO and social teams to ensure integrated paid and organic marketing strategies
- Stay current with digital advertising trends and continuously test new channels to drive competitive advantage
Benefits
- We offer competitive salaries to recruit the best talent.
- We provide company-paid short and long-term disability insurance, life insurance and a generous 401K match.
- We offer highly affordable medical, dental, vision coverage, and many other valuable benefits.
- We offer flexible PTO, and numerous paid holidays, affording you the time to be there for what is important in your life.
- We encourage giving back to our communities by providing paid volunteer time off.
- We are proud to be an Equal Opportunity Employer!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
